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Day 1 | Day 2
Day
1 - Tuesday 25th September 2007 |
09:00 |
Chairman’s
welcome & opening speech |
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Phil Fraser,
Founder, Which Bingo |
09:05 |
The
Online Bingo Open Discussion Session |
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Do
not miss this first of a kind summit opening! Led by Phil
Fraser the summit will commence with an open discussion where
you will be able to have your say from the outset.
- Your issues: Discuss your direct challenges
in the online Bingo space.
- Your questions: What are the top 3 issues
on your company priority list? Who are you keen to meet
with? Where do you want to be 12 months from now? Where
is the value in this summit from your perspective?
- Break the ice: Introduce your company
to the summit attendees and identify the people that you
have come to meet
This is the perfect way to kick start
2 exciting days focused on your Online Bingo needs.
Participants: All |
09:20 |
Bingo
Power Panel |
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EXCLUSIVE
SESSION: Hear from the leaders of online Bingo as they size
up the current bingo landscape. This is your opportunity to
pitch your crucial bingo questions to the very best in the
industry.
- Find out how the biggest brands in Bingo have reacted
to the Gambling Act 2005 and identify the key areas that
will impact your business
- Take away top tips on how the big guns acquire and retain
their players through clearly focused strategies and innovative
marketing techniques
- Get a unique glimpse into the marketing mindset of the
most well known brands in the business and adjust your marketing
mix to attract more players to your brand
- Understand what it takes to be a leader in the online
Bingo business and leverage the know-how to make it happen
for you
Ben Warn, Commercial
Director, Blue Square/ Mecca
Michael Braga, Group Marketing Director,
Gamesys, Mice & Dice/ Jackpot Joy
Amy Copeland, Head of Commercial Development,
News Group Digital (The Sun)
Leigh Nissim, Managing Director,
St Minver
Moderator: Phil Fraser, Founder, Which
Bingo |
10:20 |
The
strategic role of payments |
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- Analyse the role that payment plays
in customer retention and acquisition and ensure you're
winning new customers... and keeping them
- Get an insight into how customers
want to pay online, their motivations, concerns and fears
to make sure your product delivers
- Compare purchasing behaviours across
Europe , and learn why failing to understand the differences
could be detrimental to your business
- Discover the pro's and con's of
using your payment partner as an affiliate
- Understand the regulatory issues
related to payment and billing across markets - make sure
you stay on the right side of the law wherever you operate
David
Hunter, Managing Director, ClickandBuy |
10:50 |
COFFEE BREAK |
11:10 |
Case
Study: How The Sun became an online Bingo leader |
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One of the UK
best read papers and leading media websites shows you how
they moved into the online bingo space and the results they
have seen.
- Review The Sun’s unique business model in digital
and find out how to make your brand just as successful
- Discover how The Sun leveraged their offline brand and
Bingo heritage to drive a successful new venture into online
Bingo and assess the lessons they have learned
- Take away key learning’s on how to use a major brand
and audience to deliver a knock out Bingo product that drives
players to your site and adds significantly to your bottom
line
Amy Copeland, Head
of Commercial Development, News Group Digital |
CUSTOMER
ACQUISITION & RETENTION |
11:40 |
Know
your players: What do they want from your Bingo site? |
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- Find out who's playing, what makes them purchase tickets
and what they really think of your online bingo site
- How will the smoking ban affect bingo players?
- Bingo for fun? Discover effective ways to convert soft
online Bingo players to big spenders
- Make sure you retain your current players by matching
the needs of your audience to your communication methods,
offers and big win promises
Leigh Nissim, Managing
Director, St Minver |
BINGO
MARKETING |
12:10 |
Offline
marketing for online gain |
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How
much of your current marketing expenditure is allocated to
offline marketing? How much of a return does print, billboard,
TV, radio , sponsorship and endorsement marketing really
give you? Does offline sponsorship offer a better return
than its other offline marketing options?
- Evaluate your current channels to ensure every penny of
your marketing spend is working as hard is it can for your
business
- Discover how to use more effective offline marketing activity
by creating the right mix for your online bingo business
and hitting your target market from every possible angle
- Build an offline strategy incorporating offline
sponsorship that will appeal to online bingo players and
get them to select your site to play
Merrick
Haydon , Managing Director, Revolution Sports
Marketing Group |
12:40 |
LUNCH |
14:00 |
Bingo
Innovation: Creating a unique user experience |
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- Examine practical initiatives to increase player loyalty
and retention and how you can apply them to your online
bingo business
- Learn how to enhance the value of your bingo product through
bingo software and marketing innovation that works
- Take away techniques for creating a unique user experience
by implementing features, promotions and products that allow
bingo players shape their online experience whilst shaping
your online profits
Jason Williams, VP Business Development, Bingo.com,
Ltd. |
14:30 |
TO
NETWORK OR NOT TO NETWORK? |
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The heated debate
on whether operators should join a network or go it alone
rumbles on. This session will give you the information you
need to make the most informed decision for your online bingo
business.
- Get a frank assessment of the networks versus the stand
alone debate. Assess which of the options will deliver the
most to your bottom line
- Find out why you could be in for a rocky ride with both
options and discover the pitfalls you need to avoid within
a network and going it alone
- Listen to the arguments from both sides of the fence and
discover the process you need to employ in selecting the
correct path for you
- Measure the real costs and ROI associated to networks
and stand alone businesses – are the benefits really
worth it
Dylan Schlosberg,
Herotech/ ThinkBingo.com
Leigh Nissim, Managing Director, St Minver
Moderator:
Phil Fraser, Founder, WhichBingo |
15:30 |
Bingo
software: The way ahead |
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Jackpot joy
give you the inside track from an operators perspective on
where they are concentrating their technology development
over the next 12 months.
- Measure what matters most to players in terms of the design
and quality of your online game
- Develop your products to ensure they include the very
latest innovations in Bingo software such as smoother platforms,
secure websites and consistent quality from the landing
page to the spending page
- Discover how new user experiences are driven by new bingo
games and profit from the evolution of online bingo to ensure
you don’t get left behind
Michael Braga, Group Marketing Director, Mice & Dice/ Jackpot Joy |
16:00 |
COFFEE BREAK |
16:30 |
Examining
Network vs Standalone options from Parlay Entertainments perspective |
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Discover
how a leading software vendor views the ‘network vs stand
alone' debate and how you can leverage maximum gains from
both options.
- Discover why certain business models suit networks rather
than ‘going it alone' and vice versa and find the best fit
for your business
- Take away in depth case study examples based on leading
companies deploying each method and find out how to get
the very best out of your chosen technology
- Compare and contrast the case study findings to help you
make the most informed decision of which route to take your
business
Peter Trinz, Senior VP , Parlay Entertainment |
17:00 |
Mobile
Bingo: How to get inside your players pockets! |
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- Find out who is already playing Bingo on their mobile
phones and identify your route to capturing this lucrative
market
- Discover why you can’t ignore the rise of mobile
gaming and why your competitors are already rolling out
mobile products
- Develop a strategy to take your online Bingo product mobile
and stake your claim on this lucrative audience early
- Understand the latest advances in mobile gaming technology
and find out how to get your online bingo website onto the
mobile phone... and into your players pockets!
Charles Palmer, Co-Founder, Mfuse |
17:35 |
Market
consolidation: Buying and Selling UK online bingo businesses |
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- Walk through the inevitable path to consolidation and
find out how valuable your business id to potential buyers
- Vertical or horizontal integration? Which method would
work best for your business?
- Is your online bingo business sellable? Discover how
investors view your online bingo business
- Discover the when, why and how of selling an online bingo
business
- Find out what you need to look for when buying an online
bingo business
Dylan Schlosberg,
CEO, Herotech/ ThinkBingo.com |
18:00 |
THE OFFICIAL ONLINE BINGO NETWORKING COCKTAIL PARTY |
Day 1 | Day 2
Back To Top
Day
2 - Wednesday 26th September 2007 |
09:30 |
Chairman’s welcome & opening speech |
THE
AFFILIATES ROLE |
09:45 |
Affiliates
and Operators: Bridging the gap |
| |
Affiliates
are essential to the long term success of Online Bingo. Their
rise in prominence is indicative of their importance to the
industry. Hear leading affiliates and operators discuss the
critical issues, including;
- Understand where the value in affiliates is from an operators
perspective, how the partnership can best be managed and
the win-win benefits they provide
- Identify the critical success factors in delivering a
successful O & A partnership that delivers bottom line
profits for both parties
- Affiliates in the future – Identify the next steps
in building even better partnerships that drive more players
to your online bingo site
- Discover how co-marketing can work to bring operators
and affiliates closer than ever before find out if co-marketing
is the way forward...
Jessica
Luthi, CEO, AffiliateProgramAdvice.com on
behalf of Astrobingo.co.uk
Chris Wesson, Affiliate, Little
Star Media
Scott Logan, Co-founder/Affiliate, Bingoport.co.uk
Aya Avizemel , Player Marketing
Manager, PartyBingo
Moderator:
Simon Collins, Commercial Director, Cashcade/
Foxy Bingo |
10:45 |
The
pre-paid payment revolution that could double your access to
revenues |
| |
As
an operator of a Bingo site, you'll know how much you spend
acquiring new customers, the high percentage of visitors that
don't actually pay to play and the resulting loss of potential
revenue.
- Learn of significant reasons why
a large percentage of potential customers cannot, or will
not, pay to play on your site.
- Discover how to acquire these customers
– and increase your revenues from existing customers - in
the UK and abroad.
- Find out how you can reduce the
cost of accepting small stakes and how to remove the risk
of charge-backs and fraud
- Learn how to give your customers
an age-restricted payment method that is private, secure
and simple to use but that encourages responsible gaming.
- Thinking of starting a Bingo site?
Learn how it can be done without the need to open a Merchant
Account and without costly payment processor fees.
Allan
Howard, CEO, Digi Playcards Ltd
Ross
Nicholson, COO, Snapcard |
11:15 |
COFFEE BREAK |
11:45 |
THE
ONLINE BINGO LEGISLATION PANEL: How to deal with hardened
gambling licenses and restricting advertising laws |
| |
- Assess the changes you have made to your Bingo operation
in the run up to September 1st and ensure you have done
everything you need to keep your Bingo operation on the
right side of the law
- Build a legal strategy to ensure that your business model
is minimally affected by new gambling legislation and ensure
an effortless rollout for your business
- Measure the impact of the Gambling Act and find out how
your peers have handled their implementation and how they
have been affected
- Develop a strategy that benefits from newly revised advertising
legislation and understand how you are allowed to communicate
with your target audience
- Analyse the latest regulatory, compliance and legislative
issues faced by terrestrial bingo operators looking to move
on-line
Jason Chess, Partner,
Media & Technology, Wiggin
Quirino Mancini, Partner, SCM Partners
John Watson, Regulatory Content Director, Gambling Compliance
Robin Le Prevost, Head of eCommerce Development, Alderney Gambling
Moderator:
Paul Renney, Partner, Campbell Hooper |
12:15 |
The
role of the affiliates in supplying new players and player
retention |
| |
- Hear how operators and affiliates can work closely together
to identify key strategies that will acquire new players,
retain existing spenders and boost your brand
- Find out alternative ways to work with affiliates to lift
overall online bingo awareness for your brand
- Web 2.0 – discover how social networking, blogs
and innovative marketing tools can build an even more effective
affiliate marketing campaign
Jessica Luthi, CEO,
AffiliateProgramAdvice.com on behalf of Astrobingo.co.uk |
12:45 |
Fraud
and Online Gaming: Are the sharks circling your Bingo community? |
| |
Fraud is imperiling the
business of online gaming by sapping business revenues, eroding
customer confidence and damaging brands however, the success
of fraudsters is dependent on the anonymity currently provided
by the Internet.
- Explores how the fraudsters use methods such as phishing,
identity theft, card fraud, and cyber-rings to pull the
wool over your eyes
- Discover the recommended strategies and tools you need
to combat online fraud and protect your pot from scheming
fraudsters
Dave Wiseman,
Director of European Sales, iovation |
13:15 |
LUNCH |
14:15
Roundtable Sessions |
- Successful customer acquisition & retention – discuss factors such as product differentiation,
players needs & wants, cash prize payout models and
website accessibility and how they drive players to visit
sites time and time again
- Legal roundtable – evaluate the
implementation of the Gambling Act and find out how your
industry peers have reacted since September 1st
- Innovative marketing strategies for online bingo – brand new ideas for success, on and off line. You
will discuss the latest methods of communicating your core
marketing message with your target audience
- Bingo in a wider gaming and gambling portfolio – what are the key challenges and opportunities that
bingo provides to other gaming and gambling platforms?
- Brand recognition – how does your
brand benefit from bingo and who should you be working with
to stand the best chance of success in the competitive world
of online bingo?
|
15:00 |
THE
EMERGING EUROPEAN ONLINE BINGO MARKETS PANEL |
| |
Take
advantage of the exploding European Bingo scene:
Online Bingo is exploding across mainland Europe with Spain,
Italy and Germany showing high levels of growth. However,
they aren’t the only countries demanding Online Bingo!
Find out how to capture European markets as they emerge
- Get a full breakdown of the countries warming up to Online
Bingo across Europe and carve yourself a slice of emerging
markets ahead of your competitors
- Analyse the legal and jurisdiction requirements from state
to state across the hottest Bingo playing European countries
and deliver new revenue streams for your Online Bingo product
- Discover the major differences in player demographics
from country-to-country and note down the boxes you need
to tick to keep international players stuck to your website
Santiago
Asensi, Founder Partner, Asensi Abogados
Dominic Mansour, CEO, Bingos.co.uk
/ Bingos.com
Steve Cook, European Managing Director, Parlay
Entertainment
Moderator:
Melissa Blau, Operating Executive, Global
Leisure Partners |
15:45 |
ONLINE
BINGO IN ITALY: The opening of the Italian market |
| |
The long awaited
access into the Italian market is finally happening. Discover
how you can access this region rich in Bingo history and steal
all important competitive advantage – lets not forget,
Bingo was born here!
- Take away the very latest regulatory update on the Italian
market place and understand how you can operate legally
to capture loyal and big spending players
- Identify your quickest routes to market such as obtaining
your own license or partnering with an existing local licensee
to gain access to the explosive Italian market quickly
Quirino Mancini, Partner, Sinisi Ceschini Mancini |
16:15 |
COFFEE BREAK |
16:35 |
ONLINE
BINGO IN SPAIN: Entering the Spanish bingo market |
| |
- Understand the latest updates on the Spanish Gambling
Legal Framework including relationships held between land
based bingo halls and online bingo operators for extra profits
- Get the inside track on how to enter the Spanish online
gaming market to give your business international status
for the long term
- Discover the opportunities for online bingo created by
new betting regulation in the Madrid Autonomous Community
and capitalise on the very latest hotspots in Spain
Santiago Asensi, Founder
Partner, Asensi Abogados |
17:05 |
The
Online Bingo Technology Panel |
| |
Develop
your online bingo platforms to include the very latest technologies
and capabilities. You will find out how to use leading cutting
edge solutions to differentiate your online products from
the crowd.
- Take a look at the latest advances in online software
platform delivery for your products and make sure your players
get the best player experience from your websites
- Benefit from tomorrows capabilities today and apply the
very best online bingo software to your bingo sites ahead
of your competitors
- Find out why players exit your site without spending and
discover how to make your online product effortless for
your players to spend money
Charles Palmer, Co-Founder,
Mfuse
Perry Malone, CTO, Parlay Entertainment
Moderator:
Phil Fraser, Founder, WhichBingo |
17:35 |
END
OF SUMMIT |
Day 1 | Day 2
Back To Top |
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