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Thursday 19 April: Day 1 Conference Program
09:15-09:45	Welcome and Introduction with:
	Phil Fraser, Owner, Focus Online Management and Which Bingo Tom Sapsted, Head of Research, Bullet Business
09:45-10:30	Google's role in Online Bingo
	Hear first-hand how Google can offer new marketing opportunities for online bingo operators Discover how Google has helped get online bingo onto mobile and how you can work with them to build on your brand Establish how the opportunities youtube offers in terms of increasing your reach and frequency of advertisements when marketing your bingo product Marie Despringhere, Senior Industry Manager – Gambling, Google
10:30-11:00	NETWORKING COFFEE BREAK
11:00-11:50	Affiliates and their significance in the consolidated online bingo industry
	Discover new strategies that can help you build closer relationships with affiliates Hear first-hand how affiliates are seeking to increase their revenues Establish what is working and what is not working for the operators from the perspective of the affiliate Ben Starr, Managing Director, OhMyBingo Roo Wright, Bingoport Adi Frum, CEO, NetBoost Media ltd Leigh Nissim, Managing Director, Swiftstake
11:50-12:30	See how consolidation is changing the Online Bingo industry- Getting Mergers & Acquisitions and Finance right from day one
	Learn how Bingo adds shareholder value for your company Discover why public companies need bingo and what this can mean for your operations Get the low down to gain Private Equity financing for gaming and technology companies Jodi Littlepage, Managing Director, Citicourt & Co. Limited
12:30-14:00	NETWORKING LUNCH BREAK
14:00-14:30	Brand across operations in a consolidated industry
	Realize the importance of brand when competing for new customers and why it is more imperative that your brand remains strong Establish the ways Mecca have achieved one of the best brand presence through TV, radio, online and other devices Discover how Mecca created a strong brand across platforms including establishing themselves a leader mobile and social Angus Nisbet, Director of Brand, Meccabingo.com
14:30-15:30	Player Panel – After popular demand the online bingo player panel will return for its third year. Hear from real online bingo players and get the low down on what's working and what's not, ask them the questions you want to know
	discover where you can improve the experience for your players establish the major motivations for taking part in your online bingo product learn the designs and deals that draw your players in and what you need to do to continue expanding your operations Arranged by OhMyBingo! Chaired by Leigh Nissim, CEO, Swiftstake
15:30-16:00	NETWORKING COFFEE BREAK
16:00-16:30	Gaming + Social + Mobile= The Perfect Storm
	Hear more about the convergence of real money online gambling and social gaming Understand the new metrics that are available with this new form of gaming Learn how to keep your community in tact with you mobile experience and discover ways to attract new players Discuss the challenges ahead with mobile and social gaming and hear ways in which you can overcome these Rob Wheeler, Commercial Director, Cozy Games
16:30-17:30	Bingo Innovations Panel
	Hear how to innovate your online bingo product and what other industry leaders have done to reinvent the game Discuss recent changes in online bingo- what has worked, what has not worked Discover what the industry leaders believe will shape the online bingo space into the future Rich Roberts, CEO, Slingo Marin Muyser, CEO, Bingocams Sumit Gupta, Founder & CEO, BitRhymes Leigh Nissim, Managing Director, Swiftstake
17:35	NETWORKING DRINKS RECEPTION sponsored by paysafecard.com

Day 1 Day 2 Top

Friday 20 April: Day 2 Conference Program
09:00-09:45	The Spanish inquisition- With Spain opening up its online bingo market hear how you can tap into this new opportunity
	Learn which operators are expanding into this space and what their early experiences have been like Discover the best strategies to expand into this new market and learn which pitfalls to avoid See how the market is fairing in the first few month of the open market, and learn what's next Chaired by Tom Sapsted, Head of Bullet Business Carlo Costanzia, ex-CEO Bwin Party France, CEO of TradeForWin SA Vincenc Marti Diaz-Plaja, CEO, Akamon Entertainment Ltd. Mickey Elimelech, VP of UK Operations, 888 Holdings
09:45-10:30	The importance of Facebook in the new era of online bingo
	Understand how Facebook games create greater brand awareness and attracts new access for the next generation of online bingo players Discover how both large and small operators are utilising Facebook to attract more players and how it can be used to create a more communal form of online bingo Learn why it is attracting players of all ages from across the world and how companies have worked with Facebook to achieve this Simon Collins, Founder, NewGame Capital
10:30-11:00	NETWORKING COFFEE BREAK
11:00-11:30	Grow market share using testing and personalisation to optimise the online experience
	Discover why testing and personalisation is critical to create an online experience that drives increased registrations, deposit values and frequency of deposits Hear the importance of developing a mobile optimisation strategy to reach the 113m users of mobile internet Evolve your testing strategy to deliver highly targeted, dynamic content and offers based on an individual’s unique online behaviour Learn how Maxymiser have worked with world’s leading online gaming brands, including Mecca, King, Jackpot Joy, to set out the winning formula to increasing conversions and moving up the digital optimisation maturity curve Wayne Morris, UK General Manager, Maxymiser
11:30-12:00	Evolution and innovation in bingo across screens
	Discover how you can create a TV ad campaign linked with mobile apps Hear more about Paddy Power’s new mobile product and how they created a desktop experience on a smaller screen Learn the development process behind creating an effective app Find out the difficulties with delivery issues on both Android and Apple Learn about the HTML5 capabilities Robert Fell, Bingo Operations Manager, Paddy Power
12:00-12:30	Monetizing Social Gaming
	Get exclusive insight into how Facebook can be monetized and develop a strategy that will help bring in new revenues See how new platforms and technological innovation can increase the number of users for your bingo service and engage a new younger generation of bingo players from across the world Hear about the major players are doing in this space and how they are utilising social gaming Simon Smiley, Chief Operating Officer, Bejig Gaming
12:30-14:00	NETWORKING LUNCH BREAK
14:00-14:30	Facebook as a tool to increase customer acquisition and retention
	Learn how Facebook can be utilised to increase player numbers and create a sense of community to ensure your customers stay loyal Hear how Beacon's Facebook bingo product has performed since its launch and how it has established its brand in the UK market Get exclusive insight into how Facebook can operations will become pivotal for marketing your bingo product into the future Chris Drake, Operations Manager, Beacon Bingo/Praesepe plc
14:30-15:05	Creating a workable and innovative mobile bingo strategy
	Discuss whether to create a stand-alone bingo product or just extend your existing online product onto mobile, and hear why Probability have adopted the stand alone strategy Learn how to create a unique bingo experience with special features and side games for the mobile Discover new strategies to retain your mobile bingo customers and hear how they differ from online strategies Hear how mobile products can be transferred to the tablet and the role it will play in the future of bingo Charles Cohen, CEO, Probability plc
15:05-15:30	Bingo on Facebook: Strategies for the future
	Hear the major opportunities and challenges that Facebook presents Establish an effective Facebook strategy to help your online bingo operations grow Discuss the recent changes in online bingo on Facebook, and what this means for the future Lior Shiff, CEO, Product Madness
15:30-16:00	Getting the most out of your TV marketing strategy
	Get exclusive insight into what has worked and what hasn’t when marketing through the TV space Understand how TV branding can help your bingo operations bring in new revenues Hear what other bingo operators are doing in this space and how you can optimise your marketing spend CJ, Managing Director, All Response Media
16:00-16:25	Closing remarks from Phil Fraser and Tom Sapsted
16:25	Conference Concludes

Day 1 Day 2 Top

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Testimonials

As online bingo continues its meteoric growth and development, so does the need for informative discussion, vibrant debate and interaction within the industry. If you are involved in online bingo, in any shape or form, and you only go to one conference a year, my recommendation would be to make sure it's the Bullet Business one

Phil Fraser,CEO Which Bingo

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