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Day 1 – Tuesday 28th October 2008

09:20 Chairman’s Welcome and Overview

Malcolm Graham, CEO, PKR.com

09:30 The Future of iGaming Marketing - Operators Perspective

• Understand why "it's all about the player" and why your marketing strategy should be centralised around player needs rather than company wants!
• Discuss the obstacles that affect your communication channels and avoid costly marketing mistakes
• Get a glimpse into the marketing challenges iGaming will face in the future
• Find out how new online communication methods such as Web 2.0, Social Networking, blogs, Wikis,RSS will have a profound effect on your future marketing strategy
• Discover how factors such as iGaming legislation, Advertising Standards and future developments in online communications will impact iGaming Marketing strategies

Shai Heffetz, Head of Internal Marketing, PartyGaming
Jason Williams, VP Business Development, Bingo.com

Moderated by: Malcolm Graham, CEO, PKR.com

Get the latest update on the current status of the U.S. market – millions of people are still gambling online and poker websites are advertising everywhere

• Déjà vu: 1920's prohibition revisited.  Discover why the U.S. online gambling prohibition will fail and what it means to those companies who have left the market to their competitors
• Find out how to get thousands of U.S. customers right now and build a powerful online gaming brand in the U.S.
• Get the inside story on how Ameritrade became the largest online stockbroker in the world and why those lessons are important to the online gambling industry
• Is this the golden era for building a giant online casino in the USA?  Is right now the last best chance for non-Americans companies to grab their share of the richest online gambling market in the world?

Robert Haukoos, Founder & President, RJ Lauren

10:30 Practical steps to acquiring new iGaming players

• Assess your current customer acquisition channels, identify the most effective use of online, offlineand sponsorship opportunities and identify the channels that will bring you the greatest returns
• Analyse European market needs and find out why you need to consider specific communication strategies when pushing your product into new geographic locations
• Discover the most successful partnerships for each channel and build a strategy that will provide sustainable and long term growth for your business

Harry Lang, Director, The Fridge

11:00 Coffee Break & Networking

11:30 Social Networking & Building Communities: The next holy grail for iGaming advertisers?

With the rise of Texas Hold’em, Blackjack and Slot applications on Social Networking sites, two questions are at the top of marketing teams across iGaming. How do we advertise alongside these applications and are they really profitable?

• Assess the pros and cons of advertising through social networking sites
• Analyse real results from extensive testing on social networking sites and get a realistic snapshot of the level of success they are currently bringing to theoperator
• Find out whether social networking sites are set to be the online advertising channel of the future and get to grips with the next potential holy grail for iGaming advertisers 

Ed Stevens, Director, JackMedia

12:00 Marketing do’s and don’t across Europe

• Understand advertising laws across France, Spain, Italy and Germany and make sure your brand benefits from widespread European awareness
• Navigate your way around the jurisdictional minefield in Europe and build an advertising strategy that allows you to reach multiple countries with a single campaign – maximising your ROI!
• Discover the answers to your most challenging legal questions about European advertising standards and ensure your marketing strategy incorporates as many European countries as possible

Claus Hambach, Partner, Hambach & Hambach
Quirino Mancini, Partner, SCM Partners
Santiago Asensi, Partner, Asensi Abagados
Anouk Hattab-Abrahams, Advocate, ULYS Law Firm

Moderated by: Malcolm Graham, CEO, PKR.com

13:00 Lunch & Networking

Agenda Note: Chairman change at 14:30

Gareth Wong, Founder & CEO, GamBond®

14:30 Affiliate marketing: What you need to know!

Affiliate marketing is rising in prominence and is indicative of the affiliate’s importance to the iGaming industry. Hear leading affiliates discuss critical marketing issues, including;

• Understand where the value in affiliates is for operators, how the partnership can best be managed andthe win-win benefits they provide
• Discover the clever marketing tricks deployed by innovative affiliates to round up and bring you brand new, big spending customers – from free play conversion, effective banner placement all the way to successful referral schemes
• Identify the critical success factors in delivering a successful O & A partnership that delivers bottom line profits for both parties

Sarafina Wolde-Gabriel, Director of Affiliate Marketing, Income Access

15:00 Top SEO tips for 2008

• Discover why SEO is a marathon and not a sprint and take away top tips to implement to set your SEO strategy to be a winner and not trailing behind your competitors
• Understand how to optimise your website for Universal/Blended search algorithms that all search engine have implemented
• Enhance the way search engines recognise your site through semantically optimising your content – makesure you know the best ways to achieve a good level of content optimization and get to the top of the search pile
• Discover how to make your website rank in the coveted ‘Top 10’ on Google, MSN and Yahoo throughSocial Networks, Blogs, Forums and exclusive Link Networks
• Get access to dozens of tools to analyse your competition and monitor your paid advertising for ‘BrandBidding’

Gary Beal, Head of Search and Training, Sticky Eyes

15:30 Coffee & Networking

16:00 Building loyalty, retaining customers and increasing profits!

• Examine practical initiatives to increase player loyalty and retention and how you can apply them to your online gaming business
• Learn how to enhance the valueof your online product through iGaming software and marketing innovation that works
• Take away techniques for creating a unique user experience by implementing features, promotions and products that allow online gaming players shape their online experience whilst shaping your online profits

Jason Williams, VP Business Development, Bingo.com

16:30 The web2.0 revolution: How will the iGaming industry benefit?

• Discover why social networkingisn’t all about Facebook and learn how to host your own branded socialnetwork as a winning method of attracting and retaining a player base ofyour own
• See how engaging your userthrough web 2.0 will allow you to find the right brand advocates todeliver your marketing messages
• Understand how a web 2.0 strategy will provide a lucrative sideline and enhance your brand visibility in the cut-throat iGaming market

Justina Cruickshank, Managing Director, Marmalade

17:00 The iGaming Marketing Forum Cocktail Reception

Day 2 – Wednesday 29th October 2008

10:00 Chairman’s Welcome and Overview

Simon Prodger, Director of Marketing, PKR.com

10:15 Effective targeting and segmentation of your customer base

• Discover how to successfully divide up your audience for specific, targeted and meaningful messages that make your customers feel number 1!
• Achieve effective segmentation of your database without sending out mixed messages
• Plan segmentation into your marketing strategy for improved returns on your marketing spend and keep customers coming back for more
• Find out how much "Player State" plays a role in ensuring your iGaming products are in tune with your consumers emotional state -See how the player state can be utilised as a retention mechanism for impressive results!

Will Lytle, Director of Player Development , eGaming 2.0

10:45 Getting the most from your direct mail

• Discover why you should be using direct mail
• Understand the importance of data quality
• Find out how using data services correctly can not only ensure legal compliance but also increase ROI

Karl Dukes, Sales & Marketing Director, Media Hut

11:15 Coffee & Networking

11:45 iGaming Marketing Industry Roundtable Discussion Sessions

6 Industry specific topical discussion tables:

• Top tips for great customer acquisition
• Winning retention & loyalty schemes
• Legal advertising & marketing
• New marketing channels
• Working with affiliates
• Responsible & ethical advertising
  Hosted by: Ian Semel, Gambling Therapy

13:00 Lunch & Networking

• Discover how to use 3rd party affiliate networks within your advertising strategy
• Understand key attributes of in-house affiliate programs, media networks & 3rd party affiliate networks
• Take away the pros / cons of each channel

John Samson, Online Marketing Consultant, Agence Snoopy

Francois Beiber, CEO, NetAffiliation

14:50 The ASA: How to avoid complaints!

• Discuss the measures that you need to take when creating advertising campaigns within your marketing strategies
• Assess your advertising channels and take away relevant tips to help you create advertising campaign that don't get you into trouble
• Understand the thinking behind advertising codes and avoid costly mistakes made in the past by high profile iGaming companies
• Discover how online gaming companies can use marketing strategy to survive the global economic downturn whilst staying on the right side of gaming regulation

Peter Wilson, Partner, Blake Lapthorn Tarlo Lyons
Malcolm Phillips, CAP Code Policy, ASA

Moderated by: Simon Prodger, Director of Marketing, PKR.com

15:20 Coffee & Close