Day
1: 21 January, 2008 |
09.30 |
Chairman’s
welcome & introduction |
| |
Hear an analysis of the overall mobile gambling market in
Europe.
- Learn the true size of the European market to gage the
opportunity Europe has to offer.
- Discover what you will learn during the Summit to capitalise
on the opportunities for the next two days.
- Make the best use of this session to identify the areas
you need to focus on the most.
Warwick Bartlett, Partner,
Global Betting and Gaming Consultancy |
09.45 |
Predictions
for Mobile Gambling in 2008 |
| |
- Take a sneak preview into 2008 from Cellectivitys perspective
on what’s hot and what’s not for Mobile Gambling
in 2008
- Discover how to combat the hurdles and obstacles that
2008 will have in store for you by applying a proactive
approach to your mobile gambling products and services
- Take away a route-map to mobile gambling success and build
a product that will attract even more players in 2008
Udi Jacobi, VP Sales
& Business Development, Cellectivity |
10.15 |
Exclusive
Mobile Gambling Operators Panel |
| |
Join
the biggest names in Mobile Gambling today as they discuss
the current landscape, targeting the key issues and challenges
in today’s market
- Take away a collective opinion on how these world class
operators have implemented the UK Gambling Act and changes
in the European legal landscape in order to apply these
to your own strategy
- Identify the main industry pitfalls to avoid when pushing
your products to a brand new audience in order to send the
right messages to the consumer base!
- Ensure your understanding of keeping your brand customer-facing
to remain competitive
Charles Cohen, CEO,
Probability Games
Sharon Tal, CEO, Zero 36
Richard Swann, Casino Games and Mobile Product
Development Manager, Victor Chandler
Moderator: Warwick Bartlett, Partner,
Global Betting and Gaming Consultancy |
11:00 |
Discover
the latest mobile gambling technology advances |
| |
Hear
from an industry innovator about the latest developments in
mobile gambling technology
- Listen to a round-up of the new and exciting technologies
driving mobile gambling
- Assess technology’s role in the future of mobile
gambling
- Fast! Furious! Fun! Hear how technology is improving the
end-user’s experience and the operator’s bottom
line!
Matti Zinder, CEO, Spin 3 |
11:30 |
Coffee
and Networking (Meet with Legal Gaming Attendees) |
11:45 |
Mobile
Gambling Technology Q & A |
| |
Interact with
the industry’s top minds to discuss the technology challenges
facing mobile gambling.
- Discuss implementing technologies for lower-cost play
for your consumers
- Investigate how to engineer faster downloads and quick-click
play for fast and easy fun!
- Hear about data content and data costs that affect the
price of your offerings and experience of your players and
customers!
Matti Zinder, CEO,
Spin3
Shahar Sella, Mobile Product Manager,
Playtech
Moderator: Warwick Bartlett, Partner
Global Betting and Gaming Consultancy |
12:15 |
Product
differentiation |
| |
- Hear how to create unique customer experiences to encourage
brand loyalty
- Discover how to successfully differentiate your products
for increased brand awareness in the marketplace
- Learn what matters most to your players when building
a product line in order to ensure coverage of the widest
customer base.
Sharon Tal, CEO,
Zero36 |
12:45 |
Lunch
and Networking (Meet with Legal Gaming Attendees) |
14.20 |
Access
to cash! Payments and billing for Mobile Gaming marketing |
| |
One
size doesn't fit all-Why understanding local payment preferences
is vital for operators looking to international expansion.
- Get a comprehensive round-up of the European mobile consumer
payment landscape
- Explore Reach, Value, and Convenience while comparing
cards, prepaid & mobile solutions
- Hear a case study: How effective payments provide
a competitive edge for a mobile casino operator
Andrea McGeachin, Commercial Director,
Ukash |
14.50 |
How
the UK Gambling Act Has Affected Operators Since 1 September
2007 |
| |
Find out which
adjustments you need to make to your operation in order to
allow you to continue building revenues
- Hear an introduction to the regulators and their new powers
- Find out the advantages and disadvantages of obtaining
a UK Or other EEA licence or from ‘White List’
countries
- Investigate changes to gambling advertising regarding
relaxations and constraints
- Understand advertising codes and the industry code
- Talk about sponsorship and brandsharing-the opportunities
and hazards
- Find out if ‘phone quizzes are competition or lottery,
and about payments of profits to charity
- Examine social responsibility provisions: displaying information
about responsible gaming.
Paul Renney, Partner,
Campbell Hooper |
15:20 |
Coffee and
Networking (Meet with Legal Gaming Attendees) |
15.55 |
Operating
across multiple jurisdictions |
| |
- De-bunk common fallacies in multi-jurisdictional operations
- Find out who’s breaking the law-and where
- Get top tips on keeping your mobile gambling operations
legal
- Uncover the answer: is there a ‘trick’
to success in the EU?
Robin Le Provost, Head of E-Commerce Development,
Alderney Gambling |
16.30 |
Investigating
the key jurisdictions for Mobile Gambling Operators |
| |
- Hear an overview of the predominant mobile gambling jurisdictions
- Discover the taxation regimes that make these jurisdictions
so attractive to operators
- Analyse recent and future developments for mobile gambling
jurisdictions
Harry Ashton, Regulatory
Content Analyst, Gambling Compliance.com
John Watson, Regulatory Content Director,
Gambling Compliance.com |
17.00 |
Combating
Mobile Gambling fraud |
| |
Identify
the techniques needed to manage mobile gambling abuse through
device reputation.
- Asses the cost of mobile phone fraud and abuse to your
business in order to minimise risk to your revenues
- Learn how you might use device reputation preventions
methods in your risk management strategy.
- Hear examples of how these methods have been successful
in order to implement them in your business.
Greg Pierson, President and CEO, Iovation |
17:45 |
Networking
Drinks Reception
(Meet
with Legal Gaming Attendees) |
| 19.30 |
End
of Day One |
Day
2: 22 January 2008 |
10.20 |
Chairman’s
welcome & introduction |
| |
- Hear about what’s coming up in day two
- Discover David’s thoughts about relationships with
mobile network operators and their role in the success of
mobile gambling
David MacQueen, Senior
Mobile Analyst, Screen Digest |
| 10.35 |
Case
Study: Betfred Mobile |
| |
- Discover Betfred's background in mobile and where they
are headed in 2008
- Get an overview of the applications Betfred use and the
products that are proving most successful for them
- Find out how Image Habitat have assisted Betfred with
innovative marketing with real results
- Find out how to attract sports fans to your mobile games
from the football ground to the retail store like Betfred!
Dave Clark, Programme and Marketing Manager,
Betfred
Satnam Bains, MD, Image Habitat
Steve Bates,
Image Habitat
|
11:05 |
Mobile
Network Operators meet Mobile Gambling Operators |
| |
Join
the leaders in these two pieces of the mobile gambling puzzle
to find out how they can fit together to complete the mobile
gambling marketing picture
- Construct a revenue model for a win-win partnership for
both sets of operators
- Discover if it’s possible to gain access to the
walled gardens of MNO customer base of mobile savvy consumers
Yishai Habari,
Founder, 777 Mobile
Neil Swanston, Sports Manager, O2
Emma Godivala,
Senior Product Manager, Orange
Moderator:
Marcel Puyck, CEO, Cellectivity
|
11:45 |
Coffee
and Networking (Meet with Legal Gaming Attendees) |
12:15 |
“Show
me the money!” |
| |
Maximise your mobile gambling revenue with these critical
steps:
- Be sure you are offering the optimum games mix to keep
your players interested!
- Get the payment and billing piece right to maximise revenues!
- Learn about incentivising to encourage high-roller loyalty!
- Use CRM to your best advantage to get to know your players
and keep them coming back for more!
Charles Cohen, CEO, Probability |
12:45 |
What
works and what doesn’t |
| |
Find
out how to attract and retain more customers: 777 Case Study
- Hear about how 777 use both on-and off-portal marketing
techniques
- Examine methods to attract brand new players to your mobile
products and keep them coming back
- Hear about cutting-edge web promotions for mobile operators
based on 777’s success
- Compare cross -marketing strategies using other media
for mobile gambling marketing
Yishai Habari, Founder, 777 Mobile |
13:15 |
Lunch
and Networking (Meet with Legal Gaming Attendees) |
14.30 |
Thinking
outside the box |
| |
- Realise the potential of cash-, of course, but also prize-based
mobile gambling to widen your prize offerings
- Launching effective soft-gaming mobile products successfully
to boost revenues
- Maximising mobile revenue from a mass-market customer
base to see a fat-and-happy bottom line
Simon Murphy, Commercial Director,
Million21 |
15:00 |
Mfuse
and Ladbrokes |
| |
Take a look at how one industry leader is seeing profits in
today’s EU Mobile gambling market.
- Hear how Ladbrokes has expedited mobile phone registration,
shifting from web-reliant to an independent mobile process
to make your players’ experience more smooth
- Learn more about real-time bet- and- play applications
with improved, more focused products to implement into your
strategy for faster profits
- Explore the questions surrounding ‘browse or download?’
and the benefits of both WAP and Java to meet a broader
customer base.
Charlie Palmer, Commercial
Direct, and Co-Founder, Mfuse
Claire Barry, Head of New Channels,
Ladbrokes |
15:30 |
Coffee
and Networking (Meet with Legal Gaming Attendees) |
END
OF SUMMIT |
