| TELL A FRIEND |
 |
If you know someone
who you think would like to know more about this summit then tell them about
it!
|
|
|
|
|
|
Cutting Edge Agenda...
We've spoken to over 50 of your industry peers to understand the business critical challenges your industry is facing. As a result the following hard hitting agenda has been formulated.
The agenda is still evolving so iIf you think you have a hot topic to discuss get in contact about speaking opportunities now !
| Day 1 - Tuesday 18th November |
09:00 Chairmans Welcome and Overview
Lorien Pilling,
Head of Research , Global Betting and Gaming
Consultancy |
09:05 Market Changes:
The Facts |
Let your operations stagnate in the current climate, and you’re dead in the water! In this session, you’ll find out how to take your business forward and cash in the full profit potential.
- Evaluate new industry statistics on the size of the market is, growth forecasts, and the next wave of hotspots
- Understand how mobile gambling technology is affecting your product capabilities and how to make this a problem of the past
- Exclusive, up-to-the-moment market statistics on the European, Asian and Latin American markets, enabling you to adjust your strategies and increase market share
Lorien Pilling, Head of Research ,Global Betting and Gaming Consultancy |
09:30 Keynote: Mobile Gambling: the Probability perspective |
- Find out why player acquisition is now top priority – and how you need to adjust your mobile gambling perspective
- Understand why the networks are growing less wary of mobile gambling but must still protect their brands – and how this affects your own business
- Discover how Probability believes the next twelve months will develop – and why mobile gambling’s fertile landscapes remain so important
Charles Cohen , CEO, Probability Plc |
10:00 Mobile Gambling C-Level Power Panel |
Join leading C-Level experts from the Mobile Gambling space as they examine the issues and challenges that your business will face in the next 12 – 18 months
- Find out how the CEOs envisage the future of customer acquisition and retention, and apply their knowledge to prepare your own business for change
- Mobile Gambling in 2009 and beyond: Which key challenges are poised to affect your operations?
- The CEO viewpoint on technology: Understanding the capabilities available to your mobile gambling products
Come armed with your questions and get authoritative answers from the leading minds in Mobile Gambling about the issues and challenges you’re facing
Charles Cohen, CEO, Probability Plc
Marcel Puyk, CEO, Cellectivity
Matthew
Welch, COO, Cecure Gaming
Moderated
by: Lorien Pilling, Head of Research , Global
Betting and Gaming Consultancy |
| 11:00 Coffee and Networking |
11:30 Mobile Gambling Operators’ Panel |
|
Mobile gambling is now forcing its way up the agendas of all the leading gambling organisations. Find out what the biggest operators have to say about the growth of mobile and the very real challenges they face.
- Can we really believe industry forecasts for mobile gambling? What kind of numbers do the operators anticipate when it comes to matching industry stats with reality: Where is mobile really headed in 2009?
- Is mobile gambling a priority with the wider iGaming operators – and why do they believe a major positive change for the industry is underway?
- Understand how technology issues have made way for business-critical marketing issues, and what leading operators are doing to acquire – and retain – their customer bases
Richard Hewitt, Mobile Product Manager, Betfair
John Cruces, Mobile Product Manger, Betfred
Pritpal Bains,
Senior Product Manager - Mobile & iTV,
Sky Bet
Moderated
by: Lorien Pilling, Head of Research , Global
Betting and Gaming Consultancy |
12:30 Valuable New Customers: How To Get Them |
It’s a multi-million dollar question for every Mobile Gambling Operator: What’s the best way to reach potential mobile gamblers? Come and get the answers you need…
- Assess your current marketing channels and discover the most cost-effective ways to attract new, big spending mobile gamblers
- Understand the latest techniques to reach your target market: from Web 2.0 and RSS feeds to blogs, social networking and mobile internet – and learn the secrets of successful implementation
- Analyse working examples of successful new methods to acquire the type of players you need
Michl Posch, Head of Marketing, Intertops |
| 13:00 Lunch and Networking |
14:30 Customer Retention: How To Keep Your Players Coming Back Again – And Again |
- Securing increased customer loyalty by enhancing the interactive experience: What works best?
- Relationship building: How to build and cementing long term relationships with players… and really drive profits
- Do loyalty schemes and free entry draws really increase player retention – or are they just band-aid solutions?
Sharon Tal,
CEO, Zero 36
Udi Jacobi, VP Sales & Marketing , Cellectivity
Robbie Guy,
Head of Marketing, Wild Jack Mobile Casino
Moderated
by: Lorien Pilling, Head of Research , Global
Betting and Gaming Consultancy |
15:30 From Online To Mobile: How To Get Into Your Players’ Pockets! |
- How – exactly – do mobile players differ from online players?
- How do you adjust your communications accordingly?
- Pitfalls and how to avoid them: e.g. guidance on acceptable playability on smaller screens and the optimum customer attention span
- Marketing to the right audience: Is focusing mostly on your existing online consumer shrewd practice – or an expensive mistake?
- Maximising your online operational advantages: The importance of fully exploiting your brand to cement customer trust and stimulate mobile take-up
Matt Welch,
CMO, Cecure Gaming Ltd |
| 16:00 Coffee and Networking |
| 16:30 Mobile Gambling Roundtable Discussion Sessions |
6 Industry specific topical discussion tables:
- Customer acquisition techniques
- Winning retention & loyalty schemes
- Understanding mobile customers
- Working with affiliates in the mobile space
- Technology trends & what we should expect
- Legal advertising & marketing
Facilitator: Gareth Wong, Founder & CEO, Gambit |
| 17:30 Mobile Gambling Roundtable Round Ups |
| 17:45 Mobile Gambling Industry Cocktail Party |
| |
| Day 2 - Wednesday 19th November |
10:00
Chairmans Welcome
Lorien Pilling, Head
of Research , Global Betting and Gaming Consultancy |
10:05 Affiliates and Operators: The Rise And Rise Of Mobile Affiliates |
Affiliate marketing is key to the expansion of the Mobile Gambling industry. So come and hear a hand-picked selection of leading affiliates discuss the marketing issues that are business-critical for your organisation.
- Understand the value that affiliates bring to your business,
and how they can significantly increase your profits
- What are the latest affiliate innovations – and
what’s their potential to deliver increased player
numbers, ROI and profits?
- The facts on CPA, profit-share and percentage of the betting
rate, and how to determine which scheme works best for you
and your affiliates
Michael Brady, Gamblemob |
10:30 What’s Matters Most When MNOs Choose Their Partners? |
- What prime qualities do MNOs look for in their potential partners? Top quality products, an excellent variety of games, the importance good liquidity plays – what matters most, and what’s less important?
- Working together to overcome fears on issues like as age verification, user habits and how your brand and reputation affect their own
- Outlook from MNOs on the role mobile gambling will play on the mobile industry as a whole in 2009 and beyond
Philip Agathangelou, Business Development Manager, Orange UK
Neil Swantson, Product Manager, Sport & Betting , O2
Neil Andrews, 3 UK
Mike Higham, Business Development Manager, Vodafone
Moderator: Gareth Wong, Founder & CEO, Gambit |
| 11:00 Coffee and Networking |
11:30 Key Issues Discussed by C-Level Innovators |
- What’s exciting software providers most right now?
- What impact will innovations such as even faster downloads and quick-click play have on profitability?
- Will technology continue to drive the growth of the industry – or have we reached the point where key challenges such as playability and connectivity issues have been overcome?
Discuss your specific technology concerns with people who can give you expert, on-the-spot advice
Charles Palmer, Founder & Commercial Director, Mfuse
Marcel Puyk, CEO, Cellectivity
Matthew Welch, COO, Cecure Gaming
Moderator: Gareth Wong, Founder & CEO, Gambit |
12:30 The Games: What You Need To Know To Keep Players Coming Back For More |
Which games are currently delivering the highest profits? How quickly will the New Best Thing arrive? And where should you be concentrating your own efforts?
- Discover whether Sportsbook, Casino, Poker, Bingo or Skill Games are producing the biggest uptake from consumers on mobile – and why
- Understand the facts about how the game lifecycle is key to maximising your mobile profits
- Learn which new products, trends and capabilities have then potential to catapult your mobile business to even higher levels in 2009
Matthew Welch, COO, Cecure Gaming |
| 13:00 Lunch and Networking |
14:00 Jurisdictions For Remote Gambling: Why You Need To Be Aware Of The Importance They Play As European Markets Open Up |
- Learn what jurisdictions are acceptable in which markets to ensure your business can successfully penetrate the prime emerging markets
- Nurturing low tax economies to achieve maximum profit
- How easy is it to launch you operations within specific jurisdictions?
Robin Le Prevost, Head of Ecommerce Development, Alderney Gambling |
| 14:30 Legal Mobile Gambling Across Europe |
- France: After toughening its stance against the remote gaming industry with laws on the prevention of delinquency, can your business can take advantage of the Government’s new – and more pragmatic – approach?
- Spain: New market developments – are they creating viable opportunities for your business, or should you wait and see?
- Germany: The facts on Germany’s monopolistic standpoint on remoter gambling – is change around the corner?
- Italy: The impact of the 2006 license tender and the partial liberalisation of the domestic gaming market – what are the implications for your business?
Thibault Verbiest, Partner, Ulys
Santiago Asensi, Partner, Asensi Abogado
Wulf Hambach, Partner, Hambach & Hambach
Quirino
Mancini, Partner,
SCM Partners
Moderated
by: Lorien Pilling, Head of Research
, Global Betting and Gaming Consultancy |
15:30 Maximise Your Opportunities By Understanding The UK’s Legal Landscape |
- Has the UK Government achieved a successful balance between economic gain and social protection?
- What’s next in terms of legislation – and how will your business be affected?
- Understanding the rules to make sure you don’t breach UK advertising codes in your newspaper, magazines, TV, radio and online adverts
Hilary Stewart-Jones, Partner, BLP Partners
John Hagan, Partner, Hagan Harris
David Sheridan,
Head of Legal and Commercial Development, MX Telecom
Moderated
by: Lorien Pilling, Head of Research
, Global Betting and Gaming Consultancy |
| 16:00 Coffee & Close |
Back
To Top |
|
|
