* Does Poker still work? Identify the benefits you still stand to gain by sticking your head in the buzz saw, and hurdles you've yet to scale in becoming a key player in the North America Poker market

* So what opportunities exist in a North American market where legality of online gaming is still disputed? Find out how you can become a whirlwind of the North American Poker industry within the legal limitations that exist

Mickey Charles, President and CEO, The Sports Network

Poker continues to be the fastest growing area in online gaming and it's estimated that the size of the online Poker market will increase to approximately $4.8bn in 2008. But what is the actual state of gaming in North America? Join this session and get unique insight into the state of Gaming in Canada.

Understand how the gaming business can gain the stability key to longer-term growth.

Bill Rutsey, President and CEO, Canadian Gaming Association

10am Are you ready to run with the Big Dogs... i-Gaming, where we are and where we are going

Whilst there are over 250 online Poker sites in operation, the online Poker market is dominated by a small number of operators and they account for over 90 per cent of the market. Find out how you can grow your venture to its fullest and stay legitimate within the confines of sketchy federal laws!

* How you negotiate your license agreements and website development deals

* Develop your own proprietary technology or join an existing network? Understand how you negotiate your custom software development deal and avoid traps for the unwary in intellectual property.

Followed by a panel discussion on:

* Make everyone know your name! With an estimated 1.4 million players for online Poker, and what is the future of iGaming in North America?

* Big bang for little bucks: What are the true benefits of joining a network? Player promotions, creative marketing, robust and scalable technology, liquidity and anti-fraud systems – understand how you make sure your business reaps the rewards

Presentation by:

Mark Grossman, Attorney at Law, DeWitt Grossman, P.L.

followed by a panel discussion

David Gzesh, Founder, Yatahay Management / True Poker

PANEL: Next generation Poker platforms – iTV, Mobile and TV

Mobile, iTV, Flash Poker and more, find out where the most profitable opportunities in multi-platform Poker playing are – and just how ‘sticky’ they are.

* Creative Gaming beyond online: How interested in new platforms is the North American player and hear how your business can integrate platforms such as TV, iTV and mobile into your business model to expand your portfolio

* How can you get your customers deeply involved in cross selling your products: Getting to grips with referral programs that promote your excellence

Jeffrey Haas, Director of Product Management, Ongame Network

Brandon Knowles, Executive Director of Licensed Products, Progressive Gaming International

The social outlook of online Poker rooms. Skill or chance? And how important is it that you keep your finger on the pulse of social responsibilities in Poker, on and offline

* Understand the real importance of corporate social responsibility in the Poker community, and what Poker is actually doing to stop abuse

* Find out why it’s essential that you keep your finger on the pulse of social responsibility and continue to implement best practice on and off line?

* Initiatives that work - Understand how verification, self exclusions, led time and deposit limits is helping to limit addiction

Kevin Farrell Roberts, CEO, Gordon House; Board member, G4 (Global Gambling Guidance Group)

2pm REGULATION POWER SESSION

North Dakota and the Internet Poker Legislation Bill

Join Rep. Jim Kasper, District 46, North Dakota House of Representatives for a unique insight into what he tried to achieve last year with the North Dakota legislature, and understand why it eventually got defeated by the Department of Justice

* Get a handle on the constitutional issues that pit the US Federal and State constitutions and the effects they have on the regulation of gaming

* Find out the next steps for the Bill in January 2007

Rep. Jim Kasper, District 46, North Dakota House of Representatives

Legislation and motions aimed at banning online gambling outdating the 1961 Wire Act are in constant flux. But it seems the US authorities are aggressively pursue gambling companies operating across international borders. This session presents the latest impacts Federal laws are likely yo have on American gaming policy.

* The Wire Act:  Online Gaming has grown to a $12 billion global industry in the teeth of all the opposition authorities throw at it , but, if the government is now acting on the aggressive public positions they have taken to date , find out how your need to protect your Poker business and the relationship you have with your players

* Legal Loopholes: Identify what operators can do to ensure they function within the confines of the law, and what you must look out for to avoid transgressing it

* Definitions: Poker tournaments on TV, sponsored advertisements on major channels: Get an update on how close are we to defining Poker as a game of skill, making it legal worldwide. Identify the remaining barriers that continue to hold back the next phase of Poker growth

* Cross border operations: What are the opportunities / risks of cross border operations outside of being arrested on ambiguous laws? understand the contingency plans should you have in place if operators get hit hard!

Presentation by: Martin Owens, Jr., Law Offices of Martin Owens

Followed by a panel discussion:

Patrick Brown, Director, Barn66

Cory Aronovitz, Esq., Casino Law Group

Rep. Jim Kasper, District 46, North Dakota House of Representatives

4pm Plenary Panel: The demographics of the North America Player – Identify and Conquer

Under 40, college-educated, male - the typical US internet gambler? Now get a unique insight into the demographics of the North American Poker player – and the emerging revenue channels you should be tapping into in less traditional markets to ensure real profit

* Hitting the lion share of players: What stage of maturity has the North American Poker market reached? Learn how to differentiate your marketing to high and low rollers to avoid exhausting the pool of hardcore players

* Identifying the next big hitter: Exploring player habits and preferences in the online and offline gaming space – find out where the big wins are to be found in less obvious player markets such as women and senior players

* Mining your Poker player: Where’s the next pool of Poker players coming from? Find out how wise it is to use Poker as a primary acquisition tool into your sports betting brand, or not?

Michael Rowland, Strategic Planning Director, Eisner Communications, Baltimore

Patrick Brown, Director, Barn66

Maryann Morrison, Editor, Woman Poker Player magazine

* Information rage: Find out how great content can help you drive customer loyalty, interest and acquisition

* Content as King: Find out how licensed content can help you drive affiliate commissions, and offline promotion on a limited budget

* Managing the offline affiliate marketing process: It’s expensive and time-consuming, so what’s the ROI! With a 6 – 7 month lead time, find out how you can manage the affiliate marketing waiting game

* Getting around the stumbling blocks: Find out how good content can act as an effective stepping stone onto prohibited marketing channels, and how you do this effectively

Gary Wise, Poker Historian, Wise Hand Poker

5.00pm PANEL: Tactical Marketing: Being cyber savvy and guerrilla tactics for offline

* Managing a creative campaign within the confines of the law: Hear some of the innovative ways you can accommodate the legal guidelines and deliver quality communications to your customers

* Marketing Metrics: Find out the best ways of attracting mass market attention within the limits of mainstream channels. Which marketing techniques work best and what kind of ROI should you expect to see from banners, bonuses, player sponsorships, TV tournaments etc?

* Maximizing every Dollar: Find out what’s worth investing in and what can you afford to leave out of the marketing mix. And how effective are the newest marketing channels - such as blogs, online groups - find out how you make them work

* New markets, new product portfolios: Find out how you can maximize the opportunity to roll out into new markets and whet your player's appetite for your entire portfolio of products

Paul Barnes, CEO, All in Poker

Todd Corrigall, Founder & Managing Director, Sublime Marketing

Michael Corfman, President and CEO, Casino City Press

Join your industry peers for an evening of reflection and relaxation

9.10am KEYNOTE: Market Research: The right time and best techniques for getting inside the minds of your audience

Get new customers, keep your customer loyal, grow your venture to its fullest - but only if you understand your market inside out

* Join this exclusive talk and learn proven ways to get relevant information about your target market and the competitive advantage you have that'll ignite interest in your business, build customer relations that last, and effect a strong growth in your Poker business

Paul Lauzon, Senior Vice President & Managing Director Lottery & Gaming Group, Ipsos Reid Corporation, Canada

Steve Mossop, President, Market Research Canada West, Ipsos-Reid

9.40pm TO BE ANNOUNCED!

10.10am The " Law of Poker" as it exists in various parts of North America and Canada

Join Morden C. Lazarus as he gives an exclusive introduction to the application of the "Law of Poker" within the ten (10) Provinces of Canada and its Territories

Morden C. Lazarus, Advocate / Avocat, Lazarus Charbonneau 

Find out how you tap into the biggest market opportunities outside of North America - and ensure compliance with international requirements

* Making poker businesses compliant with best-practices in international regulatory requirements (in particular anti-money laundering controls). Find out how you can strengthen your poker room control systems to ensure compliance with international anti-money laundering objectives

* Businesses must actively harden themselves against this criticism and ensure compliance with international best-practice. Understand how the Poker business can manage future risk arising from political objections to Poker (through legislation)

* Get the inside track on what the regulators have planned next to help you build a business that matches both yours and your customer expectations

Alan Pedley, Principal Consultant, Gaming Associates

11.40am Live Poker - The Tournament Experience

* Legal land based tournaments and their branding benefits: Learn how your Poker business can deliver the ultimate tournament experience and how it can drive additional player traffic

* Tips on Integrating online and land-based tournaments without impacting on website promotion

* Identify the limits of what you can legally do when televising tournaments. Understand key issues such as taking payment, advertising and public access

Peter Marcus, Marketing Director, Adsdotcom Ltd

* Getting it right: Find out how you implement cross platform marketing campaigns using  video content

* The $$$ ROI: How do you maximize accountable new player acquisition via participation TV

* Web Metrics:How to enhance you web present and increase retention using broadband streaming

Jim Sibcy, Managing Director, Pokerzone (Global)

PANEL: Acquisition VS Retention - Where should you spend your Poker dollars?

Online Poker continues to grow faster than other areas in online gaming such as casino games, so what are the most successful customer acquisition and retention tactics – and what role does offline activity such as TV and Tournaments play in building market share?

* Bring them back! Tips for creating a loyal layer base. Scoring with educational programs, live tournaments, chat rooms, on-demand content, and bonuses; find out the value-add services that really add value and keep your players coming back for more

* Diversifying the players game: Find out how you can pull players towards your entire multi-product portfolio, and the impacts this will have on revenue streams

* Home grown talent: Learn why localized content and liquidity is vitally important as you move into new markets and look to harness new revenue streams

Klas Moberg, Director, International Gaming Academy AB

Adriaan Brink, President, Mahjong Systems Limited
(a division of Dynasty Gaming Inc trading as Mahjong Mania

2.30pm PANEL: Revenue Collection, Generation and Protection : Traditional versus ePayment options and how you minimize risk with each while protecting the player experience

Online gambling sites are a 'potentially lucrative target for fraud, and fraudulent Poker activity is on the upward spiral, so what can you do to control fraudsters and regain lost revenue – both online and right across the value chain

* Payment and Billing: Beyond card payments: How do you make financial transactions work for your business and your players - and which options better protect your business against fraudulent activity

* Alternative Systems: Hear how alternative payment systems such as e-wallets and kiosks can deliver a safe and secure solution to your business

* Protecting your business from outside attack: Insider betting, deployment of ‘Trojan’ viruses, with online gaming posting global profits in excess of £6.9 billion last year alone, discover the very latest techniques employed by fraudsters such as chip dumping, Poker bots and collusion and how you can minimize your risks

* Managing the impact of fraud and technical architecture on player experience and liquidity: Take away inside knowledge of how you can both protect yourself from fraudulent play and ensure your player’s right to a game without interference

Greg Pierson, CEO, iovation

To IPO or not? Bottom line – Poker makes money! Evaluate the impact an IPO has at both a micro and macro level

* Take the jump? Should pursuing an IPO be one of your strategic decisions? Get to grips with the issues your business needs to get a handle on before taking the plunge

* Understand how your business will change, both internally and externally, once you undertake an IPO

* Identify the performance levels a company should see after an IPO and how the market measures its success

David Shore, CFA, Desjardins Securities