Day 1 – Monday 3rd December 2007

Start: 09.30 Chairman’s welcome & opening speech

Global gaming opportunity
Get a birds eye view on worldwide markets opening up to online gambling. Find out where gambling growth is occurring right now across Europe, South America and Asia-Pac.

• Discover which geographic regions have generated the highest revenues and pinpoint the most lucrative markets for your online gambling business
  
  
• Get a route map to the latest gambling hotspots across Europe and find out how to access these markets
  
  
• Qualifying rounds of 2008 European Football Championship, the start of the Asia Cup matches and many more sporting events on the horizon for 2008 all over the world. Find out where the biggest wagers will be placed and how to attract consumers to your website.
  
  
• Things are hotting up in South America, but challenges are rife. Discover which of the South American regions is experiencing the most growth across Mexico, Brazil, Argentina and Chile

Graham Wood, Founder, iGaming Consultancy

10.00 Q&A Asia: The land of gambling opportunity

The land-based boom in Macau, the liberalization of casino’s in Singapore and the licensing of an entire region in the Philippines indicates that Asia’s historically strict approach to gambling is relaxing.

• Discover how western based operators such as Betex and Playtech have enjoyed joint-venture partnerships that have allowed them access to this lucrative market.
  
  
• Get an up to date assessment on the Asian Gambling market and find out which jurisdictions across the continent place the responsibility with the end user – rather than the supplier – and how you are still in the firing line for aiding and abetting if you do supply them
  
  
• Assess the Cayagan region of the Philippines as the only Asian jurisdiction currently to license online gambling. Find out why having a western license will allow you to operate here but won’t give you unhindered access to the Asian market.

Anthony Wong, Asian Markets Manager, World Betting Exchange (WBX)

The effectiveness of particular marketing channels differs from country to country. You need to be aware of these differences in order to compile an effective marketing strategy that will deliver results for your products & services.

• Find out how to overcome the marketing hurdles in a new territory and give your business the best chance of success in a new market
  
  
• Discover how to launch a new online gaming product in a new language and ensure the right message is going to the right audience
  
  
• Assess you routes to market in a new & foreign country and take away top tips for effective marketing by harnessing the knowledge of what works and why
  
  
• Ensure you are up to date on local customs and traditions to make sure you are not unwittingly sending players away from your site

Steve Cook, European MD, Parlay Entertainment

11.00 CASE STUDY: Success in the iGaming Market – from a software perspective

• Discover how to develop games that are individually unique to your target market to keep them stuck to your website
  
  
• Find out what you need to do with your products to target a brand new generation of players
  
  
• Take away top tips on how to reach your players high demands to enhance the stickiness of your website

Johan Ohman, CEO, Net Ent

11.30 COFFEE & NETWORKING

12.15 CASE STUDY: “The Full Tilt Poker Montreal Open”

Discover how Full Tilt Pokers’ innovative use of TV received international broadcast exposure and increased visits to their website.

• Find out how to apply this marketing medium to your online gambling brand effectively
  
  
• Understand the returns that television exposure will bring to your brand if used correctly and increase players to your website as a direct result
  
  
• Observe innovative new broadcasting techniques that will energize your route to new markets, territories and players
  
  
• Discover the key elements to plan for when considering multi language broadcasting and make sure you get an accurate marketing message to your target audience

Michael A. Charbon, Executive Producer / General Manager, MxN Media, Toronto Canada

12.45 CASE STUDY: Using market specific products to facilitate European growth

• Find out how market specific on-line products will help to attract and retain new players on your website
  
  
• See how these products compliment existing installations without significant up-front costs... saving your business money
  
  
• Discuss experiences with a live product line that has generated 7 figure sums for individual operators in the last 12 months
  
  
• Understand why proper gaming experience is critical more than ever today to unlock new revenues around the world

Steve Schrier, Director of Business Development, Ash Gaming Limited

14.45 Are you gambling with your future? The importance of geolocation on the internet

• Find out how geolocation technology can be used to help protect you and your customers from the financial, regulatory and reputation consequences of fraud attacks
  
  
• Take away in depth knowledge of the physical location of customers logging into your website and how it can help you measure the fraud potential of each individuals online banking transactions
  
  
• Discover how effective geotracking is achieved through the provision of geolocation data with absolutely no impact to your consumers online experience
  
  
• Understand how geolocation technology can help you completely block traffic from specific countries to ensure regulatory compliance

Michael Connelly, VP Business Development Europe, Quova

15.15 Gambling opportunity in Alderney and beyond…

• Discover what the UK Government whitelist means to your business and the benefits of having Alderney included
  
  
• Get a complete overview on overlapping jurisdictions across Europe and identify the pitfalls you should definitely avoid when taking your products into new European markets.
  
  
• Find out which markets across the world Alderney Gambling are advising you to watch and why

Robin Le Prevost, Alderney Gambling

15.45 COFFEE & NETWORKING

16.30 Payments in Gaming – the move to branded prepaid products

• Find out how to streamline your transaction overheads for efficient payment and billing that will bring down your business costs
  
  
• Discover how to get into the pocket of your players and build brand awareness through offering a secure payment solution
  
  
• Overcome the issue of declined transactions in regulated markets across the world

Moran Lerner, Head of Leisure and Entertainment, Altair Financial Services International Plc

17.00 Networking Cocktail Party

Day 2 – Tuesday 4th December 2007

With U-turns in Government thinking, changes to betting and gaming legislation and unclear motives for restriction, the UK gambling industry is surrounded with confusion.

• How has the roll out of the UK Gambling Act 2005 affected operators since its implementation in September 2007? Discover the effects of the legislation and what they mean to your gambling operation.
  
  
• New watershed laws mean that operators can advertise during limited time periods. Discover how to use the law to your advantage to grab the best time slots and ensure the most appealing content when advertising on TV and radio – within the law
  
  
• What is the new government thinking on gambling products in the UK and what should your business be braced to experience over the next 12 months?
  
  
• Assess brand new players across the UK and find out how you can draw them towards your products legally.

Tom Lippiett, Solicitor, Berwin Leighton Paisner LLP

10.35 Global Gambling Roundtable Sessions

1. Newly emerging markets
2. Legal roundtable
3. How to create win-win partnerships
4. Global products placement
5. Marketing channels
   
   

11.30 COFFEE & NETWORKING

January 2008 will see the Italian authorities ready and willing to grant a license to whoever will want to enter the local gaming market. Is it really worth applying for one?

• Discover how you can get into the explosive Italian gambling market by assessing the legal framework you need to meet to acquire a license.
  
  
• Get a true definition of “liberalisation” and find out how the Placanica case will help you enter the Italian online gambling market
  
  
• Find out why the Italian-style licensing model may be the first to find a happy medium between hard licensed regions and soft deregulated gambling landscapes

Quirino Mancini, Partner, SCM Partners

William Hill, Ladbrokes and more have moved in, more and more Spanish Soccer teams are dressing in Gambling Operator logos and more Spanish gamblers are logging onto online Gambling products. Overall Spain’s gambling market is expected to grow to €39 billion by 2010.

• Find out how a review on the new cases for separate EU directives on Gambling & Gaming in Spain will help your business find its feet in this lucrative market
  
  
• Discover methods of acquiring an expensive license in Madrid and calculate your ROI before moving in!
  
  
• See why you should be looking towards Valencia and Catalonia as the next big Spanish gambling markets and identify a brand new gambling market for your products
  
  
• Navigate your way around the complex legal jurisdictions in Spain to ensure you can serve as much of this €billion market as possible.

Santiago Asensi – Asensi Abagados

14.00 Approaching local online operators – what can you bring to the table?

Ensure you enter a new market with a clear understanding of who is already operating online and find out why it’s not all about what they can give you – but what you can offer them!

• Discover how best to prepare your business for local partnerships with online operators for an increased chance at success within a region
  
  
• Find out what the local operators are looking for from your business and make sure you can deliver
  
  
• Find out how to negotiate the best terms for a partnership that delivers win-win results for both parties

Anna Dearlove, Account Executive, WagerLogic

14.30 PANEL: Payment & billing

The challenge in finding the right payment providers for the right geographic location is essential for operators.

• Understand how the payment process and the relationship processors have with banks and clearing houses differs from country to country.
  
  
• Find out which providers charge the lowest set up fee in particular regions and make sure your software is fully compatible
  
  
• Discover the latest payment methods that allow you to collect and distribute payment… Paysafecards, loyalty schemes and more…
  
  
• Understand why unregulated markets fail to get the support of the banks and clearing houses and find out what you can do alternatively to collect payment in these places.

Moran Lerner, Head of Leisure and Entertainment, Altair Financial Services International Plc

David Hunter, MD, Click and Buy

15.30 PANEL: Combating fraud online in multiple geographical locations

• Overview of territories currently considering changes to current legislation and those that have recently introduced new laws (i.e. Australia)
  
  
• How to fight fraud and counterbalance this against introducing too-strict procedures that could thwart legitimate business or annoy customers during the sign up process
  
  
• Will include overview of patterns to observe (‘modus operandi’ to watch out for)
  
  
• Will also include overview of the technology and systems available to ensure fraud and money laundering reduction

Micah Wilbrand, International Business Development, GB Group

Dave Wiseman, iovation

Michael Connelly, VP Business Development Europe, Quova