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CONFERENCE AGENDA

DECEMBER 6TH 2006

Chairman’s Address and Opening

Steve Donoughue, VP of Gambling Strategy, Cantor Gaming & Wagering & ex CEO of The Gambling Consultancy

Case Study Presentation:
Integrating Tournament Technology into Skill-Based Games

  • Hear how GameAccount has successfully launched sophisticated tournaments to skill games like Gin Rummy and Backgammon to drive up their revenues and boost their profits!
  • Get insight into the decisions made, what challenges they faced and lessons learned to avoid making costly pitfalls
  • Are poker-style tournaments the future for skill-based gaming operators? Find out why GameAccount felt the need to add poker-style tournaments to their product portfolio

Dermot Smurfit, Marketing Director, GameAccount

Product Managers Power Panel

Your exclusive opportunity to hear and learn from the industries leading product managers.

Panelists zone into the product development lifecycle and address topics that are current, hot and relevant to your new product development business.

Address topics such as ‘overcoming new product development challenges’, ‘the next big thing’, ‘effective ways to generate new ideas’ and ‘how to better understand your audience’. This panel represents an unprecedented opportunity to learn and question the industry’s leading experts –   A session you simply can’t afford to miss!

John Parsonage, Internet Product Manager, Skybet

Eric Matsgard,Head of Product Management, Boss Media
Michael Kalkowski, Managing Director Product, GameDuell

Moderated by Jake Pollard, Deputy Editor, eGaming Review

Networking Coffee Break and Exhibition

Case Study Presentation: Making a Business out Gaming is Serious Play

  • Discover what makes up a good game strategy – Ensure that you have the right action plan in place to secure long term success for your business
  • Best practice in Partnering – Understand the Who, What, When and How of strategic partnering for a fruitful and money-making relationship
  • Find out how to convert reach into profitable long term players – Boost the life-time value of your players and increase your margins!
Reinout H.M. te Brake, Marketing & Business Development Director, Spill Group

Presentation: Translate your User’s Online Experience across Different Channels

  • This session will focus on key factors for developing new and existing games across multiple play - Discover what it takes to build a successful multi-channel portfolio
Speaker tbc

New Product Case Study Presentation:
Monetizing Mobile – Overcoming the Challenges and Limitations of Mobile

  • Mfuse take you through a step by step process for creating new products for mobile play
  • Discover the best way to go about designing and testing new games on a mobile platform
  • Hear how you can effectively get the message across about your mobile offering to guarantee that you are the talk in the market place instead of your competitors

Charles Palmer, Commercial Director, Mfuse
plus Mobile Client, tbc

Networking Lunch and Exhibition

Overview of the Current and Upcoming Legal Environment across Europe

This session will deliver a country by country breakdown of the current and upcoming legal environment across Europe.

With reference to skill games, casual games and gambling games, find out what you can do in relation to marketing and cross-border entry to ensure your business is compliant with the ever changing legal landscape.

Focus: UK, France, Netherlands, Belgium and neighboring areas

Peter Wilson, Partner, Tarlo Lyons
Ramon Frankfort, Legal Manager, Spill Group

Rudi Vansnick President, Internet Society Belgium

Thibault Verbiest, Attorney at the Paris and Brussels Bars partnered with, ULYS Law Firm

Moderated by Michael Caselli, Editor, iGaming Business

Building a Working Conversion Cycle for Your Gambling Products

  • Understand the importance of structural enhancements within new product development
  • Discover why your technological set up is key to increasing new player conversion rates
  • Find out what decisions you should be making when selecting and developing new ideas to ensure that you develop winning products every time

Dr. Eberhard Dürrschmid, CEO, Greentube I.E.S. AG

Case Study Presentation:  New Games, New Markets: The Svenska Spel Poker Successes

  • Get an inside peek into how Boss Media helped Svenska Spel build a 22% poker market share in Sweden in less then 6 months
  • Top tips on overcoming marketing and responsible gaming restrictions in difficult markets
  • Discover how Svenska Spel were able to successfully launch a unique product in a competitive market and add extra revenue to their bottom line instantly
Eric Matsgard, Head of Product Management, Boss Media

Networking Coffee Break and Exhibition

Roundtables
The intention of the roundtables are to have an informal yet structured discussion with your industry peers on topics that are pertinent and relevant to you.

Take the opportunity to share best practice, compare solutions and pose questions to your peers.

It’s an excellent opportunity to build long-term relationships with industry colleagues who face the same challenges as you.

Discussion topics include:
Project Managing the Game Development Process
Localization of Games
Identifying your Target Market
Marketing New Products to Build an Increasing Customer Base
Methods for Generating New Ideas

END OF DAY ONE and Networking Drinks

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Opportunites exist for both panelists and plenary sessions.

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contact Tinu Ademosu at +44 (0) 207 375 7166 or email tinu@bulletbusiness.com
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