Agenda

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Day 1
7.30am - Registration opens
8.55am Chairman’s welcome and opening speech Leigh Nissim, Managing Director, Swiftstake
9am The First Bingo App for Real Money Players – A Mecca Bingo Case Study Key learning’s and best practice workings from Mecca Bingo on the creation of their pioneering Mobile app for real money players Hear about the features included in the app such as chat, live bingo schedule and tickets for pre purchase Take away key insight to help you create a winning app strategy for your Online Bingo Brand Claire Osborne, Head of Bingo and Games, Mecca Bingo
9.30am Operator Power Panel Listen: Leading industry figures deliver valuable insights into the next wave of issues and challenges the online bingo market is set to encounter Learn: What are the industry’s prime movers and shakers doing to keep their businesses at the top of players’ favorite’s lists? Discover: Ask questions and get definitive answers from trailblazers with unrivalled hands-on experience Sarah Bateson, Bingo Manager, Paddy Power Bingo Claire Osborne, Head of Bingo and Games, Mecca Bingo Mark Segal, Marketing Director, Cashcade Adi Frum, CEO, MoonBingo
10.30am Secure Trading Presentation In years past, the understood modus operandi for managing gaming payments was to secure a processing relationship with a tier 1 acquirer and to provide payouts via best endeavours – eWallets, cheques, transfers etc. The rationale being of course that such a banking relationship would provide true multi currency global processing for deposits and the wallet would paper over the cracks. Recently, that ‘strategy’ has fragmented and now all but vanished into history. SecureTrading, with many years of global gaming experience, will look at how the cashier experience can drive down (or up) CPA and considers just a few of the issues to be overcome and the payments methods required to deliver world class gaming payments support in the current and future industry climate. Nick Fitt, Senior Corporate Sales Manager, Secure Trading
11.00am - Coffee Break
11.30AM Customer Feedback Workshop - PART ONE - Player Acquisition Promotions and Incentives that really work in attracting players Motivations and barriers to opening an account The secrets to getting players to spread the word about your website Marketing messages and avenues that will drive business Homepage design – what appeals to players most Shilpi Dahele, Ganing User Experience Consultant, Foviance

1.00PM - Lunch
2 workshops will take place side by side – you will need to choose which session you would like to attend in advance.
2.00pm
Room 1 Retention Workshop: The One’s That Didn’t Get Away – Successful Player Retention “If only we could stop our most valuable customers defecting to the opposition!” STOP PRESS: It’s not as tough as you think. In this session we’ll show you step by step how to build brand loyalty – and even increase weekly spend. WARNING: The strategies and business intelligence you receive could seriously increase your player revenues and undermine competitors’ attempts to snatch your players. Increase retention: The fastest way to boost revenue – and how to do it Demographics: How come demographics don’t help you understand your customers? Instant success: Evaluate the most successful player management strategies of all Proper understanding: The importance of correctly defining player groups – and making money from data that’s currently going to waste Mike Braga, Director, Motive Marketing Services (ex-Group Marketing Director, Gamesys/Jackpot Joy)	Room 2 Keep Your Most Valuable Players To Yourself – Email Marketing Workshop Hosted By Email Vision Want to discover the secret to significantly growing your database through processes such as forward-to-a-friend, member-get-member and social media integrations? If you want to ensure your email marketing strategy is up to scratch then you need to attend this 1 hour workshop hosted by Email Vision, leading email marketing consultants who will show you how to bulletproof your emails to significantly increase retention and maximise profits Go viral: Persuade players to recommend your website and watch business rocket Perfect timing: Bulletproof your relevancy, frequency and monetary scoring to ensure the right customer gets the right message at the right time. Increase your sales: By upselling and cross selling with transactional emails at the point of receipt Lifecycle Campaigns: Supercharge your retention through automated emails based on a customer’s relationship with you Alex McCall, Sales Director, Email Vision
3.00pm
Room 1 Customer Facing Staff, Why Quality is Key to Customer Retention When community is key to retention, do you really understand how your team are performing? Your chat hosts and customer support agents are the voice of your brand. They are the community; the real reason players will keep coming back. But are they part of the reason your retention levels are dropping? In this workshop we will discuss how to get the most out of your customer facing team and how you can monitor their performance against your competitors. *KPI's– Discover how to use measurable action points as a way to track and motivate your team to perform to their very best Rewards* - How to reward your team and keep their motivation levels high *Mystery chatting* - All the big retailers do it, so why shouldn't the bingo industry? Discover the tools you can use to best measure your performance against others in the industry. Vikki Taylor, Online Gaming Consultant, UK Gaming Services	Room 2 Europe’s Red Hot New Bingo Markets Online bingo is popular from Land’s End to John O’Groats – but the rest of Europe is a different story. Eliminate the trial and error of operating in new countries by claiming a ‘cheat sheet’ that enables you to successfully set up online shop in places with the greatest pent-up demand, profit from the experiences of those whose expansionist strategies are ahead of your own, and pinpoint the business partners you need to make it happen as fast as possible Expansion: Identify Europe’s most lucrative new bingo territories and be confident of successful penetration Get real stats, KPIs, and insight into European bingo by region Cherrypick: Which European online bingo operators are most successful and what can you profit from their experiences? Partner: Eyes down for the latest partnerships and opportunities across Europe Moderator: Leigh Nissim, Managing Director, SwiftStake Willem Van Oort, Independent Consultant for Gaming in Spain, (Former Country Manager Jackpot Joy Spain & Rank Interactive Spain) Quirino Mancini, Partner, SCM Partner Jacqueline Becker, Gambling Consultant - Spain & Latin America, NIVORIA
4.00pm - coffee break
4.30pm - Back in the main conference room Customer feedback workshop - PART TWO - Player Retention How you can encourage brand loyalty The games they like best The misguided marketing initiatives that are likely tosend them off to your competitors Promotions and Incentives that keep players coming back What you need to do to keep them coming back for more Shilpi Dahele, Ganing User Experience Consultant, Foviance
5.30pm Pre networking drinks and canape’s (in the exhibition hall)
6.30PM Online Bingo Awards Ceremony - Announcing the winners
6.30PM Moving on to After party venue - to be announced Till Late

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DAY 2

8.55am
Chairman’s welcoming and opening speech
Phil Fraser, Founder, WhichBingo

9am
Games Power Panel – Keynote Session

Discover what it takes to create a truly compelling gaming experience for your bingo players
Discover which games are the top performers and why
Understand how often you need to be introducing new games into your portfolio
Evaluate the ROI of incorporating branded versus unbranded content

Moderator: Phil Fraser, Founder, WhichBingo

William Scott, Vice President, GTECH G2
Gavin Bisdee, Marketing Director, Dragonfish
Rhys Owens, Bingo Head, Virtue Fusion

10am
New Different And Exciting – How to Stand Out in The Marketplace

The challenge is to make the player experience so compelling that customers will become as loyal as football supporters, and wouldn’t dream of going elsewhere. So how DO you turn players into fans – advocates for your business, even? The fact is that not all bingo sites ARE the same… and this is your chance to discover how to outwit industry giants like Gala, Foxy and Mecca.

Vive la différence: What else can you do to make your site stand out from amongst the many?
David v. Goliath: Outwitting industry giants like Gala, Foxy, and Mecca
Essential bells and whistles: Creating a genuinely memorable customer experience instead of one that’s just like all the rest

Dominic Mansour Vice President of Products, GTECH G2

10.30am

Top 12 SEO Tips for 2011: Post Panda

In this session SEO Guru Gary Beal of Blueclaw and a former Super Affiliate in the US Gaming sector shares his insight into what the next top sector is for Affiliates. Word has it that he'll also be sharing a few select tips from his well known Top SEO Tips in this session as they relate to the Panda update, which makes this a must see event. Get in early to get a seat; this is sure to be a packed house.

Key Learning Points:

What markets are upcoming for Affiliates?
Proof of the anticipated growth of these sectors
The best markets to target globally
Advanced SEO techniques
How Panda will affect Affiliates and how to adapt

Gary Beal, Head of Search, BlueClaw

11.00am – coffee break

11.30am
Facebook Bingo Applications - the next frontier for Bingo Operators

Understand the economics of a Facebook application, from user acquisition cost to Life time Value
Lead generation via Facebook - what is allowed by Facebook and what is not?
Key insights to help you build a winning Facebook strategy

Lior Shiff, Founder & CEO, Product Madness Inc

12.00pm
David Vs. Goliath - How to Build a Bingo Brand In a Highly Competitive Marketplace

The secret to creating a genuinely memorable customer experience instead of one that’s just like all the rest
Saturation and differentiation. How to make your bingo brand really stand out
Learn how your brand can compete with well-established 'giants' such as Gala, Foxy & Mecca

Adi Frum, CEO, MoonBingo

12.30pm - Lunch

2.00pm
Retention Power Panel

Increase retention: The fastest way to boost revenue – and how to do it
Demographics: How come demographics don’t help you understand your customers?
Instant success: Evaluate the most successful player management strategies of all
Proper understanding: The importance of correctly defining player groups – and making money from data that’s currently going to waste

Moderator, Phil Fraser, Founder, WhichBingo

Alan Thomas, Head of CRM, Virgin Bingo
Ben Starr, Founder, 15 Marketing
Mike Braga, Director, Motive Marketing Services

3.00pm
Supercharge Your Affiliate Marketing Strategy

Proven techniques to keep your affiliates engaged, switched-on and innovative
Secrets of motivation via regular communications and guidance
How to achieve high levels of customer acquisition – with low CPA, revenue share, hybrid
Which deal structures are most capable of delivering maximum returns – no matter whether you are an affiliate or an operator?
How to optimize retention and build brand loyalty

Moderator: Phil Fraser, Founder, Which Bingo

Nicky Senyard, CEO, Income Access
Scott Logan, Affiliate, Bingoport.co.uk
Kylie Morgan, Managing Director, Little Star Media
Raj Ramanandi, Managing Director, Digital Prophets
Magnus Olby, Head of Affiliates, Ladbrokes Bingo

Nicky Senyard, CEO, Income Access

4pm - SUMMIT CLOSES

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