Jessica
Luthi's Career started in Fleet Street at the
age of sixteen as archivist and runner for Central Press
Photo Library. Jessica entered the world of offline
loyalty marketing in 1997 working for Classic FM's “The
listeners club” and the out sourced Mercedes Life &
Style loyalty rewards program. It was here that Jessica
first realised that new customer acquisitions could
be obtained by using a new medium called “ The internet
”. It was also at this time that Jessica discovered
that loyalty marketing was already happening online
and in the US and its name was Affiliate Marketing.
In December 1999,
Jessica joined UKAffiliates.com
and can claim to be at the birth of Affiliate Marketing
in the UK . In Sep 2000, Jessica joined Affiliatewindow.com
then in March 2002 became ASOS.com
affiliate manager. In 2005, Jessica became an independent
affiliate marketing consultant and now is head of a
growing and thriving business with her company AffiliateProgramAdvice.com
Jessica has written and co-produced a number of white
papers and was instrumental in bringing AffiliateSummit.com
, one of the largest US affiliate marketing conferences,
to the UK .
Further to add, Jess Luthi was one of the first to bring
Online Bingo to the UK and online Bingo Affiliate Marketing
with Astrobingo.co.uk which launched in July 2005. AffiliateProgramAdvice.com
most recent clients are cyberbingo.co.uk and bingosky.co.uk
Affiliate Program Advice philosophy in a saturated
space is in order to compete is to conquer hearts and
minds of the affiliates through trust, loyalty and fairness.
Jess Luthi has become an authority in bingo affiliate
marketing and her results speak for themselves.
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