The most important insight, all in one room

Executive Insight Panel

• Hear from the leading executives that are heading the charge into regulated online gambling and get insight on the business critical issues that you will face over the next 12-18 months.
• Understand what the most innovative companies are doing to ensure they have first mover advantage in the US market
• Discover who is likely to benefit most from the burgeoning igaming sector and what your business can do to profit from a potentially massive opportunity

Thomas Winter, Vice President of Online Gaming, Landry's (Golden Nugget)
Eamonn Toland, President (North America), Paddy Power

Further panellists tbc

Bringing the Poker Experience Online

• Join the debate on what makes a great poker experience and the best way to transfer that experience online
• Understand what players are looking for in an online poker game and how to ensure you are serving all types of players from pro to beginner
• Review the online poker experience offered so far, debate how it will develop and discuss future strategies to engage as many customers as possible

Moderator: Marco Valerio, Independent Gaming Reporter
Nir Efrat, Vice President of Casino and Poker, 888
Scott Yeates, Director of Poker Operations, Ultimate Gaming
Chris Groves, Editor, Online Poker Report

Preparing a Land-Based Infrastructure for an Interactive Operation

• Find out how to prepare your land-based database for use in the interactive space so you can avoid mistakes and protect your core business
• Gain insight on how to integrate online gambling into your current web based property so that your igaming products and land-based facilities fully complement each other
• Understand the challenges you will face merging online with offline, and the steps you can take to minimise disruption and maximise success

Rick Campbell, iGaming Interactive Marketing, American Casino & Entertainment Properties

Working with Casino's

In each of the currently regulated States, it is clear that land-based casino's will hold the key to power

• Hear from leading casino executives on what elements make prospective B2B partners attractive and what steps companies can take to ensure smooth relationships
• Learn more about land based casinos major concerns when it comes to partnerships and outsourcing in online gaming
• Understand the entire thought process undertaken when deciding whether to partner with European operators with years of experience, or established partners who are entering the online B2B space through acquisitions

Hosted by Rob Gallo, President, Peak Gaming Group

Tribal Gaming Online - Evaluating the Options

• Learn more about the different options open to tribal casinos as igaming opens up
• Hear who you should be partnering with to ensure you are a first mover, and are able to make the most of this lucrative opportunity
• Discuss what other tribal organisations are planning to do in the real money online gaming space over the next 12 months and debate the likely outcomes

Joe Valandra, CEO, Great Luck LLC
Jeffrey Nelson, Counsel for the Tribal Internet Gaming Alliance, Kanji & Katzan PLLC

Download your copy of the brochure here!

Online Strategy for Independent Casinos

While media attention has focused on the plans of the largest casino operators, leading independent casinos are also making plans.

• Understand the finances behind the decision making process, and the key financial considerations before deciding whether or not to apply for an online licence
• Develop your understanding of what the most innovative independent casino are planning over the next 12-18 months
• Debate the role of independent casinos in the emerging online space, and how they can put in place strategies that will give them maximum benefit to their land-based operation

Alex Koch, Corporate Director of Development & Administration, Eureka Casinos
Melissa Blau, Director, iGaming Capital

The State of Online Gambling in the USA

PWC's gaming team give you the stats, figures and facts on the state of igaming in 2014

• Hear from world leading analysts and advisors on the key developments in the igaming space so that your knowledge is up-to-date and on track
• Learn more about the state of the market, current figures and future projections to help play your next move in this rapidly changing industry

Mary Lynn Palenik, Director, PwC
Gerry Guitor, Director Gaming Strategy & Customer Lead, PwC
Arryn Blumberg, Director, Gaming Technology Lead, PwC

Technology, Platforms and Providers

Hear from leaders in the B2B space on how companies are developing their technical products and business models in order to serve the emerging US market

• Understand which type of company is likely to deliver the strongest service, the questions they should be answering and the requirements you should be setting
• Hear from experts on the technology that is powering the emerging igaming space and the technological developments that will shape your customers experience
• Gain a better understanding of the platforms, technology and innovations the major B2B companies are bringing to market and what it means for your business

Stephen Patton, Senior director- iGaming Development, Bally Technologies
Marty Reiner, CEO, Vivo Interactive

Mobile's Role in Your Interactive Operation

Smartphone usage has penetrated the US in a big way, and with so much internet activity taking place on-the-go, your mobile offer is of critical importance.

• Understand the role mobile will play in the US online gambling industry and the key considerations when building a mobile strategy
• Hear from leading companies that have developed, launched and marketed mobile gambling products and understand the challenges to getting it right
• Learn what makes mobile so important – the ubiquity of devices, higher gross win, new demographics, less churn, higher volume of betting and whit it means for your bottom line

John English, SVP Business Development Asia & Americas, Betfair
Charles Cohen, CEO, Probability
Simon Collins, Executive Director, Gaming Realms

The Mobile Gambling Demographic

Understand the demographic and social profiles of mobile gamblers so that you can build mobile strategies that work.

• Learn more about your customer and discover how their habits differ from the online audience
• Hear who you should tailor your products for and best practice to get access to this mobile audience
• Discuss the major trends with the mobile demographic, how they engage in mobile gambling and the best way to make the most of this opportunity
• Learn how to upgrade a mobile players value so that you are maximising the return on mobile acquisition costs

Download your copy of the brochure here!

Affiliate Marketing for Online Gambling

Affiliate marketing has traditionally been a key channel for igaming marketers. Get further insight on the role they play in 2014

• Understand why affiliates still deserve a key position in your marketing mix, and the results they can help you achieve
• Learn how to manage your affiliate partnerships and the tactics and tools you can use to make it a smooth experience
• Gain a better understanding of the key elements of a good affiliate and the best way to structure your affiliate program

Jeremy Enke, Founder, PokerAffiliateListings.com

Getting Geo-location and Player Verification Right

While many questions remain unclear, it's certain that regulatory bodies will be implementing stringent demands for payments, age verification and geo locational solutions.

• Understand the solutions and technology that make regulators happy, and customers feel safe and secure playing online
• Hear directly from regulators and providers on how you can ensure the requirements are in place to speed the rate of licencing and avoiding unexpected complications
• Learn more the geo-location and player verification technologies that ensure you are working within the law, but not restricting legal players getting online

Anna Sainsbury, CEO, GeoComply
Jeff Allyn, Senior Vice President Sales & Marketing, Locaid

Integrating Your Real Money and Virtual Currency Experience

With igaming regulation varying state-by-state, deciding whether to go for real money gaming, virtual currency or a mix of both is an important decision. Hear from the industry on the different strategic route to follow.

• Get insight into whether virtual currency and real money gaming are perfectly compatible or distinctly separate value propositions
• Debate whether you should add real money mechanics to free to play games or develop and licence unique games for each player and reward type

Frank Pracukowski, Director of Administration, Foxwoods Development Company

Lessons from American Operators Abroad

Hear from an industry veteran on his experiences as an American operator tackling the UK market and the transferable lessons it offers

• Understand what can be learnt from the games industry that is applicable to online gambling in the US regarding player acquisition
• Hear about mobilization of their products, the associated benefits and challenges, and why this means US operators will need to on the small-screen from the very start

Marketing Strategies for Online Gambling

As any operator will tell you, marketing and promoting online gambling products is a unique challenge. Hear from industry thought leaders on how to adapt your strategy for interactive gaming.

• Learn about the best ways to structure your marketing mix to maximise the acquisition and retention of real money players
• Develop your ability to build lasting digital marketing strategies that deliver significant ROI and protect and promote your wider gambling brand

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