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Latest cutting edge online bingo agenda for 2010

Day 1 | Day 2

Day 1 - Tuesday 8th June, 2010
09.05 Chairman and Moderators 2010 opening
Chairman: Phil Fraser, Founder, Which Bingo
Moderator: Leigh Nissim, Commercial Director, Gtech G2
09:20 Keynote Session: Importance of liquidity & networks
  • Find out why pooled liquidity across Europe is an invaluable resource for 2010 and how you can build your own liquidity… fast
  • Understand the importance of heavily localized content fully dependent on the markets you are targeting
  • Discover why new entrants are flocking to instant liquidity, CRM expertise and why networks are vital to your Online Bingo business
Gavin Bisdee, Marketing Director, Dragonfish
10:00 Free bingo - Gone too far?
  • Originally designed as an acquisition tool 'Free Bingo' was brought to market with huge success in 2008. Since then many brands have offered their own free bingo sites but in 2010 we ask... has it gone too far?
  • Find out how a successful acquisition tool has affected players and whether it is perceived as a positive addition... or a database cannibal
  • Assess the points you need to consider when setting up your own free bingo website and how it will help or hinder your profits margins
  • Weigh up the pros and cons of free bingo and make your thoughts heard in this timely debate

Wayne Howe, Manager, FreeBingo.co.uk

Chris Enticknap, Advertising Manager, Woohoo Bingo

Ben Starr, Managing Director, 15 Marketing (former Marketing Manager, Cheeky Bingo)
Simon Hannah, CEO, Riva Bingo

Moderator: Leigh Nissim, Commercial Director, Gtech G2

11:00 COFFEE BREAK & NETWORKING
11:30 Panel: Content is King
  • Discover the real factors behind the make-up of a good bingo game
  • Find out why you need to provide your players with a broad spectrum of offerings
  • Discover the importance of getting your side games right
Steve Schrier, Commercial Director, Ash Gaming
Rob Wheeler, Sales Director, Virtue Fusion
Tony Plaskow, Sales Manager, WagerWorks

Moderator: Phil Fraser, Founder, Which Bingo
12:10 Bingo operators power panel: player saturation vs. opportunity
  • Hear from the leading minds in online bingo as they discuss the latest conundrum facing the entire online bingo industry today… are we running out of players?
  • Understand the importance of differentiation as we enter a cut-throat 'make or break' year for many online bingo companies
  • Get the latest predictions from the leading global minds in online bingo today and ask the questions you want answered!
Angus Nisbet, Director of Gaming, Mecca Bingo
Sarah Bateson, Bingo Manager, Paddy Power
Emma Hällström, Bingo Manager, Svenska Spel

Moderator: Leigh Nissim, Commercial Director, Gtech G2
12:50 Online bingo landscape 2010 and beyond...
  • Finally, some real online bingo market metrics! Find out the current size (in revenue generated) of the Online Bingo market and measure your true market share to give you accurate targets in 2010
  • Get a complete breakdown of the online bingo eco-system and understand how to leverage the expertise available to you... you will increase your profits by shedding your business costs!
  • Identify the top online bingo players and benchmark for success with your own bingo brands
Gavin Kelleher, Head Analyst, H2 Gambling Capital
13:10 LUNCH & NETWORKING
14:30 Consolidation 2010
The 'Fox joined the Party', '888 is now Winking' and a whole host of Bingo companies are readying themselves for big things in 2010.
  • Find out why 2010 is the year of consolidation and how you can make the right moves for your online bingo business
  • Discover how to maintain your brand position through a time of change and offer the least amount of disruption to your players
  • Find out how to size up your business and obtain a true market value to give you a realistic price tag that appeals to potential buyers

Peter Wilson, Partner, Memery Crystal

Michael Dawes, Partner, Memery Crystal

14:50 Exclusive: Player perspective
Bullet Business & Foviance bring you a table of real online bingo players for the very first time ever
  • Find out what real players make of your online bingo website, promotions and prizes
  • Discover what really brings players back time and time again from the horse’s mouths!
  • Understand what online bingo players search for when opening a new account with an online bingo website

Lorri S

Laura S

Baldwin H

Kirstie D

Veronica M

Moderated by: Mariana Da Silva, Head of Gaming User Experience

15:30 With spiraling acquisition costs and LTV's diminishing - How do bingo brands make every click count?
  • Discover the strategic importance of brand in the Paid Search space and how your bingo brand can benefit
  • Find out how the competitive landscape has changed in the last 6 months and how this directly impacts you
  • Maximise your ROI in the crowded online bingo market

Phil Kissane, Commercial Director, Stickyeyes

15:45 COFFEE & NETWORKING
16:15 Community - How to build & nurture
  • Building online communities is not easy! Discover how to measure, track and encourage user engagement to grow your online bingo player community
  • Use internal metrics such as comments posted, return commenter’s, chat hosts/moderators, forward email measurement, average time spent on page to reveal how successful user engagement is on your website
  • Don't forget your external metrics! Discover how to use 'tweets', 'digs', 'delicious saves' and more whilst measuring inbound links from blogs and press releases

Nickie Shute, Founder, Balls Up Network
Jason Williams, VP Business Development, Bingo.com
Matt Nash, CEO & Founder, OOSocial

Henry Ellis, Associate Director - Social Media, Tamar.com

Moderator:
Leigh Nissim, Commercial Director, Gtech G2

16:50 Channels: IPTV Bingo - the future of TV & Internet streaming
In 2008 we asked “what is the holy grail for Bingo TV”, in 2009 we examined the impact of TV Bingo online and this year we look at the future of TV & Internet streaming for bingo.
  • Discuss the future of IPTV and how to make it work for your bingo brand in 2010
  • Find out if the future of TV for online bingo is strictly advertising & sponsorship driven
  • Understand the future of Bingo TV and what it will really take to make this medium work
David Wainwright, Founder, LiveGaming
Joe Saumarez-Smith, CEO, Crown Bingo
Paul Munro, MD, Atac Media
Peter Cavanagh, Director, Mirada Gaming

Moderator: Leigh Nissim, Commercial Director, Gtech G2
17:30 Official Online Bingo Industry Speed Networking Session
18:10 Pre-Online Bingo Industry Awards Cocktail Reception
19:00 Official Online Bingo Industry Awards

Day 1 | Day 2

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Day 2 – Wednesday 9th June, 2010
09:30 Chairman and Moderators welcome back
Chairman: Phil Fraser, Founder, Which Bingo
Moderator: Leigh Nissim, Commercial Director, Gtech G2
09:40 Broaden your offer to existing and new bingo audiences
  • Acquire newer audiences by creating prime time entertainment for terrestrial TV viewers
  • Find out how to add new product extensions to maximise revenues from your existing bingo audience
  • Market online bingo to new audiences through new channels
  • Introduce new product concepts to your bingo customers to increase your ARPU
Mike Braga, Founder, Motive Marketing Services
10:10 Product innovation and the need for diversity
  • Assess online bingo market trends from a Virtue Fusion perspective
  • Discover the many current variants of online bingo available to your business
  • Find out what areas interest a player most
  • Discover the future of the bingo product design and platform
Rhys Owen, Head of Product, Virtue Fusion
10:30 Maximising revenue through minigames
  • Minigames and slots are big business, find out how to make your sidegames shine over your competition
  • Discover the most popular sidegames today and understand the massively lucrative potential of getting your sidegames right
  • Introduce innovation into your slots and minigames and maintain stickyness on your bingo website

Jennifer Ekholtz, Head of Bingo Product, Gtech G2

11:00 COFFEE & NETWORKING
11:30 Achieving innovation through Bingo tournaments and Multi Hall Bingo
  • Multi-Hall Online Bingo - Find out how to offer your players up to 20 Bingo Games in one screen
  • Discover how Bingo tournaments can change the way Bingo is played online
  • Can a £1 Buy-in create a £1 Million prize pool?

Sree Vanga, Managing Director, CozyGames

European Track: Sponsored by Parlay Entertainment
12:00 European legal roundup
Hear from experts Gaminglaw.eu as they round up the issues, challenges and opportunities across Europe specifically for Online Bingo and ask the questions you need answered.

Quirino Mancini, Partner, SCM Partners
Thibault Verbiest, Partner, ULYS Law Firm
Santiago Asensi, Partner, Asensi Abogados
Hilary Stewart-Jones, Partner, BLP Partners

Moderator: Scott White, CEO, Parlay Entertainment

13:10 LIVE BINGO GAME hosted by Parlay Entertainment

Participants: ALL

13:20 LUNCH
14:20 Domestic brand migration
  • Branding in a new territory – discover how far brand reliance goes and the factors you need to consider before pushing your product into a new geographic location
  • Understand the implications of getting site translation, game play, communication and processes wrong
  • Find out if smaller brands can take a leap into new geographic markets and succeed

Micheal Brady, Bingo Overseas Marketing & Business Development Manager, Cashcade

Soren Mirzai, Owner, Frelix Entertainment Ltd

Moderator: Leigh Nissim, Commercial Director, Gtech G2

14:55 Affiliate turns operator: Bingobase.com team launches Tea And Bingo
  • Discover why unfair operator practices, market saturation and a desire for greater market share led a world renowned affiliate to crossover into an operators position
  • Find out how Bingobase expanded their internal team of experienced people, worked with non-industry figures to shape branding and learnt from others successes and failures to launch their very own operation
  • What next for TeaandBingo? See how a new brand can steal market share and grow the audience with a keen eye on new territories
Raj Ramanandi, Founder, BingoBase & TeaandBingo.com
15:25 Creating a fair deal: Affiliates and Operators
  • From good relationship to great relationships! Find out how to set up working terms between online bingo operators and affiliates that is fair for both parties in the long term
  • Discuss how commission structures, PPC and hybrid deals need to be considered at the signing stage
  • Understand how your communication channels can be the difference between winning partnerships and terminated contracts
Chris Wesson, Affiliate, Little Star Media
Scott Logan, CEO, Bingoport.co.uk
Raj Ramanandi, Founder, BingoBase & TeaandBingo.com
Simon Collins, MD, Cashcade / Mark Segal, Finance Director, Cashcade

Moderator: Nicky Senyard
, Founder, Income Access
16:05 Chairman, moderator & organisers close – Coffee & Reflection

Day 1 | Day 2

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