Day 1 – Tuesday 17th June, 2008

09:00 Welcome and Introduction

Chairman: Phil Fraser, Founder, WhichBingo

09:15 The Online Bingo Power Pack

Discover how the biggest names in Online Bingo are overcoming the issues, challenges, and opportunities facing them in 2008.

• Get a comprehensive overview on the steps these groundbreaking operators have taken to push their online businesses to the very top of the pile
• Take notes as the online bingo leaders offer you their thoughts on achieving effective customer acquisition, pushing stronger player retention and extracting maximum value from your marketing strategies
• Find out how why effective differentiation doesn’t stop at your online product and take away the knowledge you need to implement to your entire business model to achieve the levels of success enjoyed by the best in the business
• Understand the operators challenges that sit at the very top of the agenda in 2008 – make sure your business is primed for the obstacles coming your way over the next 12 months   

Leigh Nissim, Managing Director, St Minver
Angus Nisbet, Head of Online Gaming, Blue Square/ Mecca
Jeremy Collis, CEO, BigHeartBingo
Simon Collins, Commercial Director, Cashcade/ Foxy Bingo

10:15 Emerging Trends in Bingo:  Beyond the UK , crossover & convergence

Peter Trinz, Senior VP, Parlay Entertainment

10:45 The Online Bingo Landscape: 2008 & beyond…

Take the guesswork out of your business plan for your online bingo business!

• Take away statistics revealing the true size of the European online Bingo market
• Discover the latest hotspots across Europe opening up to online Bingo and find out how you can gain access to them
• Get a sneak preview into the future of Online Bingo and make sure your business stays ahead of the curve and not left behind

11:45 Foxy Bingo: From the remote control to the mouse!

See how TV is working hard for Foxy Bingo and how you can turn viewers into players

• Explore the impact of TV advertising on SEOs and Affiliates in order to judge the true value of TV for your business
• Analyse the Impact of TV Advertising on a new UK Brand as you decide how to incorporate TV into your marketing strategy
• Get the low-down on actual advert conversions from both the affiliate and SEO standpoints and use this information as an indicator for your own business’ TV campaign

12:15 RehabBingo.com: A focus on Ireland

Hear about innovations from the Irish & UK charity bingo operator and the lucrative Irish Bingo landscape

• Find out why its not just a matter of new players, but how to find the right players is where your focus should be
• Take a step outside the traditional marketing practices to see what you can learn from this market leader about sponsorship opportunities that bring you results - from beauty pageants & fashion shows to premiership football clubs and more
• Explore the joys of blogging! See how you can use different social network sites to extend your brand

Irene Gahan, Marketing Manager, RehabBingo

14:15 Exclusive Online Bingo Speed Networking

Exclusive to 2008, Bullet Business is proud to offer you the opportunity to meet and greet EVERY attendee at the summit. This is your unique opportunity to come face-to-face with the most well known figures in the online Bingo landscape today. Make sure you:

• Benefit from one-to-one introductions with your online bingo peers
• Break the ice with the contacts you have always wanted to make in the industry
• Swap business cards with the best in bingo and continue long-lasting fruitful corporate relationships!

(Do not leave your Business Cards in the office!)

15:00 Chat Moderators Panel: Realising the Full Marketing Potential of your Chat Room

The chat room is a tremendous technology-fuelled community marketing tool. Be sure you can maximise its value!  Explore:

• The role of the Chat Room Manager defined: Find out what CM's really do to keep players playing
• Discover how to achieve a level of Chat Room etiquette that will keep online bingo players coming back time and time again
• Find out what your online bingo players are really saying about your online products!

Andy “Tunaman” Osman, Chat Manager, CrownBingo
Wayne Howe, Manager, FreeBingo UK
Bev Byrne, UK Community Director, Game Village

Moderator: Darren Simms, Chat Manager, 888

15:30 Affiliate Management meet Affiliate innovation Panel

This 2 part panel delves into the business of managing affiliates for best results and then looks at the latest innovations in affiliate marketing to ensure your brand gets the best marketing reach online

• Take away marketing best practice tips to help you increase ROI for your online bingo business
• Tap into player referrals and WOM marketing by utilising social networking, online wikis and effective SEO
• What's next? Find out how affiliates are innovating to bring you even more players, ROI and profits!
• Get real, get practical… Ensure your marketing strategy employs the most effective ways to spread the word without breaking the bank!

Part 1:
Nicky Senyard, Owner & CEO, Income Access
Vikki Taylor, Affiliate Manager, Crown Bingo
Part 2:
Raj Ramanandi, Affiliate, Bingo Base
Jason Dale, Affiliate, Loquax
Kieron Donoghue, Affiliate, Bingo.org.uk

16:15 The Online Bingo & iTV Crossover

Understand what you need to know to reach this new lucrative demographic of players!

• Find out how to make the most of the explosive growth of interactive Bingo TV for your online bingo business
• Press red now: Make sure you are not missing out on this explosive interactive channel that will bring you profits
• Take away real figures on TV player conversion to online and understand what you need to do right now to reach out to this lucrative player demographic
• Discover future advertising and joint marketing opportunities that TV Bingo holds for you online bingo business

17:00 Online Bingo Technology Power Panel

Discover brand new technological capabilities for your online bingo platforms allowing your customers to experience a smoother online experience. From dynamic website gaming interfaces, extended chat capabilities, effective platform management, seamless payment and billing all the way to easy software licensing. This session covers it all! Find out:

• How to take advantage of the very latest technological advances in the online gaming space to offer your bingo brand further differentiation and a real reason for players to stick with you
• Why picking the most popular platforms won’t always bring you instant success – discover what role your business model plays in implementing a successful software platform
• When online technology is likely to take the next step up – and what new capabilities await your brands in 2008

Perry Malone, Chief Technology Officer, Parlay Entertainment
Eric Matsgard, VP Products, Boss Media

Moderator: Phil Fraser, Founder, WhichBingo

17:30 THE OFFICIAL ONLINE BINGO NETWORKING COCKTAIL PARTY

Day 2 – Wednesday 18th June, 2008

09:25 Chairman’s welcome back

Chairman: Phil Fraser, Founder, WhichBingo

09:30 Market Consolidation Panel: The future of Online Bingo...

This panel will bring together online bingo companies who have experienced merger and acquisition activity to discuss the benefits and disadvantages of consolidating online bingo businesses. Operators will:

• Discover how to value your business so you don’t undersell the potential of your online business
• Discuss vertical and horizontal integration and which method best fits your business
• Find out how investors place value on your business
• Ensure you know what you’re looking for when buying an online bingo business

10:15 Player Profile: Know your customer!

This open discussion will encourage you to look deep into the players’ patterns of play to realize the full potential of player interface opportunities!

• Get unique insight into your customers online behaviour and make sure your website gives them what they really want
• Apply the latest results of player analysis surveys to your strategy and highlight the latest trends that will keep you one step ahead
• Discover how to tap into WOM marketing and player referral networks to your advantage

11:00 Online Bingo Industry Roundtable Discussion Sessions

6 Industry specific topical discussion tables:

1. Achieving great customer acquisition and retention
   
   
2. Online bingo product differentiation
   
   
3. Hottest opportunities across Europe
   Hosted by: Steve Cook, European MD, Parlay Entertainment
   Supported by: Aurora Merino Salas , Bingo Product Manager, Elbingo
   
   
4. The legal gaming roundtable
   
   
5. The latest marketing innovations
   
   
6. Market consolidation in 2008 & beyond!
   
   
7. Social Responsability & Women in Gambling
   Hosted by: Ian Semel, Gambling Therapy

• Analyse payment considerations for new market entry and understand the variety of payment models available for your online consumer
• Take away real working examples of how prepaid is helping operators get closer to cash-based societies
• Find out how to combat ePayment crime in new markets
• Discover what you need to know to help you find the right payment partners

David Hunter, UK-CEO, Paysafecard

12:30 Building loyalty, retaining customers and increasing profits!

Examine practical initiatives to increase player loyalty and retention

• Examine practical initiatives to increase player loyalty and retention and how you can apply them to your online bingo business
• Learn how to enhance the value of your bingo product through bingo software and marketing innovation that works
• Take away techniques for creating a unique user experience by implementing features, promotions and products that allow bingo players shape their online experience whilst shaping your online profits

Jason Williams, VP Business Development, Bingo.com

14:00 Online Gaming Licenses, Tax, Regulation: Legal Update Panel

Examine recent reforms to the UK gambling laws and find out whether new licensing objectives will be achieved in practice

• Hear whether the Government (UK) has succeeded in lifting regulatory burdens and managed to strike a balance between economic gain and social protection
• Identify the gambling activities that have been fundamentally changed by the Gambling Act 2005
• Learn about the legal and tax challenges of entering the gambling industry across Europe and how your business can best prepare for the growing marketplace

Hilary Stewart-Jones, Partner, BLP Partners
John Hagan, Partner, Harris Hagan

Paul Renney, Partner, Campbell Hooper

Moderator:  Peter Wilson, Partner, Tarlo Lyons

14:45 UK Jurisdictions for Online Gambling Q&A; Session

Operators are interested in finding out the key jurisdictions they can operate from around the British Isles.

• Discover the advantages that these low tax, low corporate income tax economies  hold for your online business
• Analyse the case for each of these jurisdictions and how they will assist you in setting up your online business to serve the European online gaming market with your bingo product
• Take away a step by step guide to setting up within a jurisdiction and ask the questions you need answered!

Robin LeProvost, Head of eCommerce Development, Alderney Gaming
Garth Kimber, Head of e-Gaming Development ,DTI, Isle of Man

Moderator: Phil Fraser, Founder, WhichBingo

15:30 Legal Online Bingo across Europe (Panel)

Broader your legal understanding across Europe’s growing landscape! Be well-equipped to maximise opportunities by understanding the legal picture

• After toughening its stance against the online gaming industry by adopting the bill on the prevention of delinquency, France has recently opened up to a more pragmatic approach. Hear how your business can take advantage
• Discover the developments to the online betting market in Spain and assess whether the market is creating opportunities for your business
• Identify the impact of the 2006 license tender launched by the Italian authorities in the wake of the partial liberalisation of the domestic gaming market
• Take advantage of the opportunities that exist for your online business within the infamous German online market and find out how to capture them

Quirino Mancini, Partner, SCM Partners
Santiago Asensi, Partner, Asensi Abogados  
Anouk Hattab-Abrahams, Associate, ULYS Law Firm

Moderator: Phil Fraser, Founder, WhichBingo

16:15 Online Bingo Growth Focus Panel: Scandinavia Q&A

Take a closer look at a region that is famed for innovation and home to some of the World’s leading online gaming businesses.  The deep routed internet-culture coupled with the popularity of gambling as a past-time in Scandinavia makes the region a natural haven for online gaming companies, despite a tough legal landscape.  Listen and learn!

• Find out how online companies have operated under the laws of Scandinavia and continued to profit
  
• Analyse online gaming in key Scandinavian countries such as Denmark, Norway and Sweden and find out to penetrate the region
  
• Learn from the masters how to generate player conversions from internet aficionados.

David Nordberg, Sales Manager Bingo, Svenska Spel

Hosted by: Phil Fraser, Founder, WhichBingo

16:45 END OF CONFERENCE