Brand new cutting edge agenda for 2009...

Agenda at a glance

Check out the awesome sessions we have on the following sections... Simply click and jump to them!

• Keynote Sessions
• The Future of the Online Bingo Industry
• Retention - How can you increase it?
• Product Innovations

• Acquisition Case Studies
• European Bingo Markets & Partnerships
• Making the most of your Marketing spend
• Affiliate Zone

08:55 Welcome and introduction

Chairman: Phil Fraser, Founder, Which Bingo

Keynote Sessions

09:00 CEO Power Panel

• Listen: Leading industry figures deliver valuable insights into the next wave of issues and challenges the online bingo market is set to encounter
• Learn: What are the industry’s prime movers and shakers doing to keep their businesses at the top of players’ favourite’s lists?
• Discover: Ask questions and get definitive answers from trailblazers with unrivalled hands-on experience

Mark Blandford, CEO, Valhala Investments
Simon Collins, Founder, CashCade
Dominic Mansour
Tarrnie Williams, CEO, Bingo.com
Joe Saumarez Smith, CEO, European Domain Management (Crown Bingo, Bingo Corona, Scot Bingo) & Columnist, Bloomberg
Moderated by: Scott White, CEO, Parlay Entertainment

09:45 Dragonfish Online Bingo Strategy

• Take a look at where online bingo fits into the overall business strategy behind one of the worlds biggest household names in online gambling today
• Discover how Dragonfish views its online bingo operations, software, networks and where it all fits in
• Take advantage of the ability to ask your online bingo specific questions

Gabi Campos, MD, Dragonfish

10:15 Forecasts and business Intelligence: 2009 – 2012

• Find out how the online bingo industry is set for further growth over the next three years
• Pinpoint lucrative market opportunities across Europe
• Give your business a sensible shot at strategic planning by analysing industry statistics based on current revenue levels – and realistic growth projections
• Recession in Europe: How will online Bingo be affected? Is it all bad news?
• Is TV Bingo the next Poker? Will it push through the entertainment barrier and compete head on-with TV’s most successful gambling channels?

Lorien Pilling, Head of Research, GBGC

10:45 Coffee & Refreshment Break

• Highlight the areas you need to address in order to supply an online bingo product to a European market place
• European expansion: Discover how to address both currency and language concerns

Peter Trinz, Vice President, Parlay Entertainment

• How will your websites profit from applying behavioural analytics techniques?
• What are the essentials of using your web analytics packages appropriately and segmenting players into effective groups for analysis?
• How – exactly – are your players are navigating your websites?
• Are you inadvertently erecting website barriers?
• Do you understand the difference between preference data and performance data – and how best to exploit the knowledge to beat your competitors
• Top tips to show you how to incorporate EEG, psychometric and eye-tracking studies into your websites – and the uplift you can expect in return

Catriona Campbell, Founder, Foviance

Product Innovations

12:15 Microgaming Session

Neill Whyte, Bingo Channel Manager, Microgaming

12:30 Better games, bigger jackpots  

• Discover what it takes to create a compelling gaming experience for your bingo players
• Understand how your platform works and how it should be working for you to create the best promotions for your customers
• Find out how to build your own mini-games experience to keep your players hooked

Rob-Keown Boyd, Business Development Director, VirtueFusion

12:45 How to achieve successful differentiation with your online bingo product

• Discover how to separate your bingo proposition from the company next door through advanced chat and community building capabilities
• Understand how to deliver more than just a game but a real player experience to your valuable customers
• Take away a catalogue of ideas to offer your bingo products increased differentiation through your platform provider

William Scott, Senior VP Business Development GTECH New Media & Sports Betting Co/ Boss Media

13:15 Luncheon Address: Parlay Entertainment

Scott White, CEO, Parlay Entertainment

13:20 Lunch & Networking

• Understand how platforms such as Mobile, online and TV can give you unrivalled reach if used correctly
• Find out how bingo is developing on each platform – and the latest ways successful operators are using the platforms right now

Sreeram R. Vanga, Director, Cozy Games

15:00 The power of promotion – what’s most profitable of all?

• Improve your acquisition numbers by giving players the promotion options they really want
• Assess free cash, attractive bonuses and side applications – and learn how to deploy them so players are eager to deposit
• Grab a free tenner? These days, you need more than this! Which promotions are delivering the greatest player traction?

Jason Williams, VP Business Development, Bingo.com

15:30 Bookies to bingo – new competition and what to do about it

• Find out how a traditional bookmaker has entered the online bingo market and leveraged brand awareness to capture online bingo players
• Assess player conversion from online gaming products such as casinos, sports-book and slots - and understand how the bookies are steering their marketing communications to encourage online bingo play
• Leverage the power of branding

Lindsey Brereton, Bingo Manager, Betfred

16:00 Coffee & Refreshment Break

16:15 Print Bingo to Online: Daily Mirror Case Study

• Discover how the Daily Mirror have leveraged their history and expertise in print bingo to market to a constantly evolving demographic
• Understand how print bingo consumers are reacting to promotions and incentive led marketing – and discuss the convergence between print and online
• Find out what the future holds for the Daily Mirror and their plans for the online space

Paul Hood, Head of Digital, Daily Mirror Bingo
Jo Bury, Head of Online Commercial Partnerships, Daily Mirror Bingo

16:45 Bingo on TV

• What kind of impact is bingo-specific programming having on the online bingo industry – and how can you capitalise on increased public awareness?
• Driving factors behind the proliferation of bingo on TV and the potential rewards for your online bingo business
• How to get your online product onto TV: Quality content, keeping viewers engaged, cost and management of a bingo TV station

David Wainwright, Founder, Live Gaming Technology
Matt Campion, Managing Director, The Ideas Factory (formerly Executive Producer, Gala TV)
Debbie Mason, Director, Bingolore.com & Mason Media Matrix
Moderated by: Phil Fraser, Founder, Which Bingo

17: 20 Land-based bingo goes online

Declining players, smoking bans, changing player demographics and more... the land-based bingo halls have definitely had it tough over the last few years

• Discover how the big bingo halls have repositioned their operations to face the online bingo market and the key advantages they are using – including branding, database conversion and traditional marketing channels

Angus Nisbet, Head of Promotions, Rank/ Mecca

17:50 Networking drinks and 2nd Annual Online Bingo Industry Awards 2009 Sponsored by Paysafecard

09:00 Chairman’s welcome back

Chairman: Phil Fraser, Founder, Which Bingo

09:05 Panel: Spain is different

• Find out how to make your online bingo product work in Spain. Product management and localisation is the first and possibly most painful step towards success
• It’s not just translation! Discover why factors such as local customs, cultures, dialects and legislation are vital for the success of your bingo products
• Set up the right form of organisation in your Head office as well as in Spain to support your business  
• Define a marketing strategy that you will find surprisingly different from what you are used to at home. After all, Spain is different

Willem Van Oort, Independent Consultant for Gaming in Spain, Madrid (Former Country Manager, Jackpot Joy, Spain & Rank Interactive Spain - Founder of Toplinked Group Gaming in Spain)  
Juan de Pedro, Manager, Que Bingo
Moderated by: Phil Fraser, Founder, WhichBingo

09:40 Opportunity: Sweden

Much talk of a lucrative market has existed for the last few years. Internet penetration is high, iGaming is regulated and part of the national consciousness. Player demographics are becoming younger and the popularity of bingo is growing daily. So how do you get in on the action?

• Understand Scandinavian bingo play: Variances in the game, differing player demographics and other key factors you must weigh up before moving into this tempting landscape
• Assess the current level of competition in the Scandinavian online bingo market and devise a battle plan that’s capable of overcoming the current barriers to success
• Get up-to-date on the regulatory, taxing and licensing obligations you’ll have to overcome

David Nordberg, Bingo Sales Manager, Svenska Spel
Bjorn Ericcson, CEO, Bertil
Mattias Blomquist, Marketing Director, Bonnier Gaming
Moderated by: Steve Cook, Head of Sales & Marketing, Nyx Interactive

10:20 Assessing the European Online Bingo landscape

• Understand where the hottest geographic online bingo territories are in Europe and how to penetrate them
• Get real stats, KPIs and insight into European bingo by region
• Find out about the experiences of European online bingo operators
• Hear about bingo partnerships and opportunities in lucrative European landscapes

Leigh Nissim, Commercial Director, St Minver

10:50 Coffee/ Refreshment Break & Speed Networking Session

11:50 European Legal Roundup Panel

• UK: Discover how far the UK government are from achieving a balance between economic gain and social protection: Likely legal steps in the next 12 – 18 months and how your business will be affected
• France: Controlled opening timeline? Latest government plans to regulate the online bingo market – and how you can capitalise on the opportunities ahead
• Italy: Recent progress, the introduction of Skill Gaming & Bingo and why there has never been a better time to enter the Italian market
• Spain: New regulation likely to take hold this year – and what you need to do now to make Spain a realistic proposition for business expansion
• Germany: Online bingo in Germany...to be or not to be?

Hilary Stewart Jones, Partner, Berwin Leighton Paisner (BLP)
Pascal Reynaud, Associate, ULYS Law Firm
Quirino Mancini, Partner, SCM Partners
Santiago Asensi, Partner, Asensi Abogados
Claus Hambach, Partner, Hambach & Hambach
Moderated by: Phil Fraser, Founder, Which Bingo

12:30 Operating in Europe – What you need to know!

• Discover how VirtueFusion have assisted some of the biggest names in online bingo make a notable impact in various European locations
• Make sure you understand the pitfalls of moving into a new European landscape without the right support
• Get the most from your platform provider and ensure you are maximising the services available to you in Europe

Al Haig-Thomas, Managing Director, Virtuefusion

12:45Sector consolidation: Positioning your business

• Expansion capital – understand the best sources of finance in the current economic environment
• Acquisition opportunities – identifying the right target, effective execution and successful integration
• Exiting the business – how has the balance of transactions shifted between financial sponsors, trade players and IPO investors

David Shapton, Director, Akur Partners

13:00 Lunch

14:00 Leveraging bingo marketing during an economic downturn

Even while the recession bites, competition continues apace, making it even more vital for you to squeeze added value from your marketing budgets. Recessions normally sort the wheat from the chaff – and savvy marketing is key to the survival of the fittest

• Tools you can employ to maximise the customers you have – and spend money chasing only the customers you want
• Understand how the recession affects your customers and what this means for you in terms of both threat and opportunity
• Refine the value proposition your bingo offering represents – and how to make it work even harder during tricky times

Michael Braga, Motive Marketing Services (ex Group Marketing Director at Gamesys/Jackpot Joy)

• Understand: Facebook, Linkedin, MySpace – how can social networking sites help your business, and how easily can you convert soft benefits to hard cash?
• Discover: How to tap into the increasing number of player networks and push your word-of-mouth marketing through online bingo blogs and groups
• Profit: Extend your player liquidity by implementing a web 2.0 plan and integrating it into your marketing strategy for increased ROI
• How web 2.0 strategies can benefit Search and your acquisition, retention & brand reputation ambitions   

Justina Cruickshank, MD, Marmalade
Nickie Shute, Founder, Balls Up Bingo
Craig Chalmers, Managing Director, Stickyeyes
Moderated by: Phil Fraser, Founder, Which Bingo

• How come the ‘Know Your Customer’ credo is no longer good enough?
• Why has it become essential to go the extra mile to build individual relationships and develop your community?
• Vital factors you must consider when building your online bingo community
• Take away resources and proven marketing strategies to maintain the basic structure of your community

Bev Byrne, UK Community Director, Game Village

• CPA, revenue share, hybrid: Which deal structures are most capable of delivering maximum returns – no matter whether you are an affiliate or an operator?
• Essential points that successful affiliate agreements always include
• Proven techniques to keep your affiliates engaged, switched-on and innovative: Secrets of motivation via regular communications and guidance

Nicky Senyard, CEO, Income Access
Emma Haslam, Head of Bingo, Affiliate Program Advice
Moderated by: Phil Fraser, Founder, Which Bingo

The biggest and best affiliates in the space will be sharing their insight into what helps acquisition and retention strategies

Scott Logan, Affiliate, Bingoport.co.uk
Chris Wesson, Affiliate, Little Star Media
Rob Hutchison, Manager, Dark Hat Media
Moderated by: Raj Ramanandi, Affiliate, Bingobase