09:00-09:05

Malcolm Graham, CEO, PKR.com

PANEL: Industry CEO Power Panel

09:05-10:20

Your exclusive opportunity to hear and learn from the poker industry’s biggest names!

• 888, Chartwell Games, PKR.com, 777Mobile, Bwin & Tribeca Tables share their thoughts on the massive opportunities that still remain for companies bold enough to grab them!
• Hear the industry leaders outline the challenges ahead and share strategies for success in the poker business
• Place your questions directly to world leading experts - this is one session you can’t afford to miss!

John Anderson, CEO, 888
Lee Richardson, CEO, Chartwell Games
Jez San, Founder & President, PKR.com
Yishai Habari, CEO, 777Mobile
Hendrik Knopp, Head of Poker Marketing, Bwin
Steve Cook, MD Europe, Tribeca Tables

10:20-10:50

Simultaneous poker networks ... Wheres the value for operators?

10:50-11:20

According to surveys the average player is playing on three different networks. How can you make sure your one of them? How will your product become the players favourite?

• Discover how to offer several networks to get more players
• See how offering several networks brings more flexibility to the player and will add more credibility to your products
• Understand how loyalty programs can be connected

PANEL: Legislation update

11:20-12:00

With the US legal clamp down on “over the wire” gambling and advertising laws dominating recent headlines we assess the impact on the European market and evaluate how this will affect the poker industry both on and off line

• Understand the impact of changes in the US legal framework and how this will impact European operating business models
• Get your roadmap to the confusing legislative landscape as we map out a clear definition for poker and end the ‘game of chance vs. game of skill’ debate
• Get the inside track on the new poker advertising laws - As UK poker looks set to open up to mass broadcasted advertising we pinpoint the pockets of opportunity this legal change opens for you
• Take away a jurisdiction by jurisdiction breakdown of the markets your business can work in and identify the sectors you should be moving into next

Julian Harris, Partner, Harris Hagan
Hilary Stewart Jones, Partner, BLP
Andre Wilsenach, CEO, Alderney Gambling
Susan Breen, Partner - Head of Betting & Gaming Group, Mishcon de Reya

Moderator: Jake Pollard, Deputy Editor, eGaming Review

TV GUIDE: Driving sign-ups via TV in Europe

12:00-12:30

Attend this session to identify the cans and cants of using TV to support your poker products. Crispin will give you a full breakdown of what’s working right now. You will:

• Discover how to achieve broader reach outside UK for maximum impact in Europe
• Understand the legal and regulatory issues affecting TV in Europe
• Find out how to achieve positive ROI through sign ups from TV
• Obtain a full analysis on the opportunities and threats in Poker TV

Crispin Nieboer, Founder - CEO, Poker Channel Limited

Using television and video content to aid acquisition and retention of players

12:30-13:00

“The game is here”. Jim Sibcy will talk you through the nuts ‘n bolts of leveraging television and video content to drive players to your product… and how to keep them there!

• Education, Education, Education - Use video content to reap great financial rewards for your business
• How to create TV tournaments that will bring you a healthy ROI
• How to implement video viral campaigns to increase your brand exposure… cost-effectively
• Why adding broadband TV to your site can add differentiation and keep the players coming back!

Jim Sibcy, MD, Pokerzone.tv

13:00 -14:15

Building a Working Conversion Cycle for Your Gambling Products

14:15-14:45

• Understand the importance of structural enhancements within new product development
• Discover why your technological set up is key to increasing new player conversion rates
• Find out what decisions you should be making when selecting and developing new ideas to ensure that you develop winning products every time

PANEL: European jurisdiction evaluation

14:45-15:25

Our expert panel of European jurisdiction specialists will walk you through the markets you can enter, the benefits and drawbacks of each jurisdiction and how your business can make the right decisions on where to focus your Poker operation within Europe.

• Find out where you stand legally and how to avoid making serious mistakes in Europe
• Take away a comprehensive breakdown of each jurisdiction and ask the burning questions that you need answered

Mario Galea, CEO, Malta Lotteries & Gaming Authority

Bill Mummery, eGaming Ambassador, Isle of Man

Robin Le Prevost, Head of Ecommerce Development, Alderney Gambling

CASE STUDY: Multi-Player Interactive Webcam Poker

15:25-15:55

• Evaluate the newest and most innovative way to play poker... introducing the webcam
• Find out how PharaohsPokerPalace have used webcam technology to increase player retention and offer a user friendly service
• Analyse the early results from the only poker webcam product on the market

Rob Craven, VP of Marketing, PharaohsPokerPalace.com

15:55–16.15

16:15-16:45

• Get an inside peek into how Boss Media helped Svenska Spel build a 22% poker market share in Sweden in less then 6 months
• Top tips on overcoming marketing and responsible gaming restrictions in difficult markets
• Discover how Svenska Spel were able to successfully launch a unique product in a competitive market and add extra revenue to their bottom line instantly

OFF LINE CASE STUDY: Running a legal poker club in the UK and the landscape for the future

16:45-17:15

This session will cover the poker market now and describe how the future will shape up for clubs already operating. Chris North will deliver a ‘how to’ guide on setting up an offline poker club. You will find out how the offline poker world intends to partner with the online poker world.

Poker Industry Xmas Party!

17:15

Join your peers from across the entire Gaming/ iGaming value chain at the industry’s premier networking party.

The centrepiece of the party will be the Bullet Business IPT 2006 final table. The culmination of this year’s industry-only tournament, the table will see the top 6 qualifiers battle for position as the Industry’s Top Player!

END OF DAY ONE

09:00-09:15

Chairmans Welcome

09:15-10:00

Rapid growth, constantly evolving business models and the influx of new start up companies has thrown up a myriad of security issues regarding age verification and social responsibility. Issues such as underage gambling, feeding gambling addiction and taking advantage of low income groups have led to action groups demanding change. Act now and ensure that your business is ‘actively’ engaged in age verification and social responsibility.

• Learn how to educate your customers to ensure you minimise problem players and eradicate underage playing
• Discover why a strong social responsibility message to your customers will boost credibility, loyalty and your revenues
• Hear the very latest on who in the value chain is responsible for age verification and take away best practice case studies outlining industry successes
• Understand how age verification can work across jurisdictions to ensure smooth roll outs into new markets

John Shepherd, Director of Corporate Communications, PartyGaming

Marc Wood, Managing Director, Wagerworks

Peter Nolan, Customer Operations Director, Skybet

Moderator: Andrew Poole, Gamcare

10:00-10:30

In an increasingly competitive marketplace, differentiation and liquidity is king. Microgaming looks at how you can get real value from a poker network, while still achieving standout. Do not miss this session!

10:30–11:00

11:00-11:30

• Poker clubs are continuing to spring up - get the legalities wrong and you could be prosecuted! Attend this session to make sure your business gets it right!
• Poker tournaments are great for building your brand. Find out how to prevent the authorities closing you down and turning your tournament into a PR disaster!
• Poker in pubs attracts custom, but get the rules wrong and you could lose your license - Peter will walk your through the legal poker minefield and show you how to acquire licenses… and keep them!

Peter Wilson, Partner, Tarlo Lyons

11:30-12:00

Fraudsters continue to take from your pot and the bad news is… the situation is worsening. Millions are being lost across the whole poker value chain both on and off line. Find out how you can fight them back and reduce the leak in your game

• Discover the very latest techniques employed by fraudsters such as chip dumping, poker bots and collusion to illegally take your rake
• Who is liable for the costs incurred for credit card fraud and exactly where does the industry stand on charge backs in 2005
• Hear how alternative payment systems such as e-wallets and kiosks can deliver a safe and secure solution for your business
• Take away inside knowledge of where payment and billing is going next so your business can best prepare for the changes ahead

Rob Fernandez, Metacharge
Christine Magnowska, Head of Gaming, Barclaycard Business

12:00-12:25

Hitwise will give you the inside track from years of working with the industry’s top names!

• Hear case studies on the leading poker sites and the methods they deploy to attract new customers online
• Hitwise will focus on affiliate marketing, search engine optimisation and online advertising and how it can assist your business in boosting profits!
• Take away best practices for online customer acquisition from the most successful online poker sites!

Heather Hopkins, VP of Research, Hitwise UK

12:25-12:50

• Hear how GameAccount has successfully launched sophisticated tournaments to skill games like Gin Rummy and Backgammon to drive up their revenues and boost their profits!
• Get insight into the decisions made, what challenges they faced and lessons learned to avoid making costly pitfalls
• Are poker-style tournaments the future for skill-based gaming operators? Find out why GameAccount felt the need to add poker-style tournaments to their product portfolio

12:50–14:00

PANEL: Multi-Platform Poker - New Channels and New Technology

14:00-14:40

• The poker industry is evolving… this evolution is hurried along by new and exciting technologies that deliver poker products to players in innovative ways. We are witnessing the movement of poker from tables, online, television and beyond. This session helps you identify which channels are working the best to provide the biggest wins and how you should integrate them into your business.
• Assess the current poker channels and take a sneak preview into future poker capabilities to spot the opportunities early ahead of your competitors
• Hear how your business can integrate platforms such as TV, iTV and mobile into your business model
• Learn how to integrate your back end systems so your poker offering has a consistent user interface for increased user satisfaction
• Discover why roaming rights and data rights must be agreed before projects are launched

Charles Palmer, Co-Founder, Mfuse

Crispin Nieboer, Founder - CEO, Poker Channel Limited
Sam Orams, Creative Director, Pokerzone.tv

Michael A. Charbon, Executive Producer & General Manager, Boardwalk Media Inc. & Executive Producer, CGTV, Casino Gaming Television Canada

14:40–15:10

As the online poker industry grows exponentially and across borders, so do the opportunities for cyber-criminals and underage gamblers to de-fraud your operation and de-value the experience for genuine players.

• Find out how poker operators find the right balance between systems and processors for managing operational risks against aggressive customer acquisition and growth targets
• Discover the solutions that are available for online identity verification
• Consider the wider risks that need to be tackled in the global market place to ensure your product is watertight!

• Discover where Poker production for television is going and find out the next hand to be played!
• Find out how to engage the viewer and keep them tuned in to your poker product
• Take away an in depth knowledge of how your poker product fits into the Television world and how to capture the mass market tuning in every day!

Michael A. Charbon, Executive Producer & General Manager, Boardwalk Media Inc. & Executive Producer, CGTV, Casino Gaming Television Canada

15:40- 16:00

Attend this session to find out how a newcomer to the poker industry aims to make its mark on the industry… You will:

• Find out how Xuqa.com identifies the huge untapped social poker niche
• Understand how they have developed a product that is targeted towards this niche
• Discover ways of staying completely legal and monetizing this niche

Ali A Moiz,Founder & Director, XuQa.com

16:00