Two day agenda breaking down this year's NOW opportunities

Day One Day Two


Gaming NOW! - Day 1

8:00-9:30	REGISTRATION & WELCOME COFFEE
PLENARY OPENING SECTION
9:30	Chairman Introduction to NOW Darion Lowenstein, CMO, Gamblit Gaming
9:40	Keynote: Mobile Rewards: Strategies for retention & user brand interaction Brian Wong, Founder & CEO, Kiip
10:10	Increase connectivity - strategies to connect gamers on an off property Byron DiCastillo, CTO, HD Wifi Tech
	REAL MONEY GAMING
10:40	Real Money: The iGaming 101 Moderator: Melissa Blau, Director, iGaming Capital Panellists: Pierre Cadena, Vice President of Corporate Development, Caesars Interactive Entertainment Inc. Rick Campbell, VP of Marketing, Magnum Intergrated Marketing Stephen Saiz, CMO, b spot
11:20	NETWORKING COFFEE BREAK
11:50	Real Money: What type of games do millennial's like to play? David Chang, Head of Industry Relations, Gamblit Gaming
12:30	Don’t gamble with your Business Model: Cutting edge legal issues and potential regulatory enforcements for social gaming, esports and fantasy sports James Gatto, Social Media & Games Team Leader, Sheppard Mullin LLP
12:50	NETWORKING LUNCH BREAK
	REGULATION & SOCIAL CASINO GAMING
2:00	Free-to-play NOW! Get up and running today Alec Driscoll, Director of Gaming Development, ACEP LLC Frank Pracukowski, Director of Administration, Foxwoods Interactive Alex Merukta, Director of West Coast Sales, Applovin Mathew Cullen, CEO, San Manuel Digital
2:30	Social Casino: Do your casino products need to be branded to be successful? Moderated by Alec Driscoll of ACEP LLC Panellists: Stuart Lewis-Smith, VP Casino - Slots, *GSN Games (SONY)* Pierre Cadena, VP of Corporate development, *Caesars Interactive Entertainment* Scott Milford, VP New media, *Aristocrat*
3:00	INTERACTIVE BREAKOUT - Round Table Discussion sessions Put your name down for one of the following discussion groups at the registration desk: Social Casino: What is the true cost of acqusition and how can you reduce it? Discuss Legal issues and potential regulatory enforcements for social gaming, esports and fantasy sports Is it too late to enter the Fantasy sports market? How to communicate iGaming to tomorrow’s gamblers Grab a coffee and join a table to discuss one of the NOW opportunities with your peers
	SECTION 3 - DAILY FANTASY SPORTS
4:00	How to build a fantasy product and company that can be the biggest player in a massive market Todd Heyden, Co- Founder, Sportslock
4:30	The explosion of daily fantasy sports - Turning up the heat! Moderated by Adam Krejcik, Managing Director, Eilers Research Panellists: Chris Grove, Publisher, Legal Sports report Jay Correia, CEO & Senior Consultant, DreamCo Design John J. Ford, CEO, BAM Software and Services LLC Ed Miller, Games Consultant, Ed Miller Poker Todd Heyden, Co-Founder, Sportslock Valerie Red Horse, Writer/ Owner, Red Horse Financial Group
5:00	DRINKS PARTY & SOCIALS

Day One Day Two Top


Gaming NOW! - Day 2
9:00	WELCOME BREAKFAST & COFFEE
	SECTION 4: ON-PREMISE WAGERING, Room A
10:00	On Property Gaming: How to implement mobile and interactive on property gaming with success Moderator: Michael Jabara, CEO, OneLive Inc. Panellists: Alec Driscoll, Director of Gaming Development, ACEP LLC Danielle Parsons, Director of field Operations, Joingo Ryan Harris, Head of InteractivePro Products & Systems, SHIFT Interactive
11:00	NETWORKING COFFEE BREAK
	SECTION 5: eSports, Room A
11:30	eSports: How can the gaming industry get involved in the monetization of eSports? Moderator: Alex Igleman Panellists: Neil Duffy, Vice president, College Network & Business Development, World Gaming Seth Schorr, CEO, Fifth Street Gaming Blaine Graboyes, Co-Founder & CEO, GameCo Inc.
	SECTION 6: CUSTOMER ACQUISITION AND RETENTION, Room A
12:30	Marketing: Harness the sub-conscious for a successful advertising and marketing campaign Shahin Zangenehpour, Director - Scientific Affairs, NeurAd
1:00	NETWORKING LUNCH BREAK
2:00	Betting The Farm On Creative UA Campaigns Jon Gagnon, Head of Sales, Bidalgo
2:30	Player funnel: Registration & KYC Anna Sainsbury, CEO, GeoComply
3:00-4:00	FAREWELL COFFEE BREAK & END OF CONFERENCE

Day One Day Two Top

Jonny Clegg
Senior Director

Bullet Business / Video Games Intelligence

7-9 Fashion Street, London, E1 6PX
T: +44 (0)20 7375 7193
US Toll Free: 1800-814-3459 ext. 7193
E: jonny@bulletbusiness.com