Two days of essential bingo insight!

Head here now and secure one of the remainig tickets! Meet the industry leaders from 888, Bwin.Party, Paddy Power, Betfair, Tombola, Gamesys, Bede Gaming, Facebook, Gaming Realms, BGO, Google, Probability, Bash Games, Optimove, BDO, Peter Wilson and more!

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Day 1 - May 15th

7:30 REGISTRATION, EXHIBITION & WELCOME COFFEE BREAK

9:15 - Chairman Opening Remarks

Phil Fraser, Owner, WhichBingo

9:25 The future of Online Bingo

As the online bingo market rapidly evolves, the companies aware of upcoming trends win. Hear from a panel of leading bingo experts on their future predictions and place your business in the best position in 2014 and beyond.

• Understand the drivers behind the current market trends and future implications to your bingo
• Discover where the industry is investing and what the next big opportunity could be
• Take expert advice on where best to place your business in to ensure you boost your future revenue

Moderator: Phil Fraser, Owner, WhichBingo

Panellists: Robert Lee, Bingo Product Manager -Interactive, GTech
Michael Brady, CEO, Bede Gaming

9:55 Manage new regulation: The POC tax panel

Here how operators from around the industry will mitigate the impacts of the upcoming POC tax. Take advice from experts and operators with existing UK gambling licenses on the best strategies to control the impact on your business.

• Take well-rounded perspective on how the POC tax will really affect your business
• Get expert tips on how to adapt your strategy to mitigate the impact on your business
• Analyse whether the POCT will offer new opportunities in the bingo market for you to capitalise on

Moderator: Phil Fraser, Owner, WhichBingo

Panellists: Dougie Todd, VAT Director, BDO LLP
Simon Collins, Founder, Gaming Realms
Jason Chess, Partner, Wiggin LLP
Steve Donoughue, CEO, www.gamblingconsultant.co.uk

10:35 EXHIBITION & NETWORKING COFFEE BREAK

11:20 Player Panel

Hear real player feedback from your bingo products, learn what players really value about your bingo game and pose questions to improve your player’s bingo experience

• Hear player opinions on the games they value the most and why
• See what bingo players actually value the most about bingo brands
• Ask your questions to the panel to ensure that you get the answers you need to develop your bingo brand further

Organised by OhMyBingo

Moderator: Ben Starr, Managing Director, OhMyBingo

11:50 Break down the technical challenges of mobile bingo

The transition to mobile bingo is a technical feat that presents many challenges. Take notes from accomplished mobile experts on how to manage these challenges and drive up your revenue in the mobile space.

• Discover the new areas of mobile bingo development and how they could affect your business
• Learn to overcome performance related challenges that surround mobile bingo
• Expert strategies for successful transition to mobile and how to win in the mobile market

Andrew Edwards, Managing Director, Mad About Bingo

12:20 EXHIBITION & NETWORKING LUNCH

13:35 Round Table Discussion hour

SEO Round Table - Discuss Recent Google Algorythms and Why to tackle Penguin? Led by Andrew Edwards 

Bingo Innovation in a mobile world - Discuss past and present mobile success and the future of mobile - Led by Sumit Gupta

POC tax round table - Discuss the tax, regulation and market impacts of the POC tax - Led by Peter Wilson

*Limited availability - Make sure you sign up by emailing jonny@bulletbusiness or at the registration desk to enter the discussions! *

14:35 The latest insights into today’s player habits

Get a broad sample of feedback from BGO’s Bingo users, identify where you can improve your bingo experience to boost retention and player experience

• Understand more about your bingo players to help you create informed bingo games
• See the unique data of a broad audience survey into player habits, demographics and spend
• Identify where your bingo falls short from the perspective of real players

Irina Cornides, Head of Bingo,Costa Bingo (BGO)

15:05 EXHIBITION & NETWORKING COFFEE BREAK

15:50 Social mobile case study: Bingo Bash

Hear a case study of the incredible journey of Bingo bash, now the world’s number one mobile and social bingo game, learn what it takes to build a chart topping bingo game in the mobile space

• Learn from the number one social mobile bingo game Bingo Bash on their success story
• Understand the market trends that lead to mobile bingo success and how to implement them in your business
• Learn how you can integrate social functions such as levels, points and multiple currencies into your games to boost retention

Sumit Gupta, CEO, Bash Games

16:20 Plan for POC Licensing

The Gambling (Licensing and Advertising) Bill and amendment of the Licence Conditions and Codes of Practice will result in a sea change to accessing the British market. Are you ready? This presentation considers:

• Understand Who needs a licence, look at the examples of operators, networks, games providers, skins and white labels; and see which licences will be needed. Are bingo operators getting a bad deal?
• Take an experts opinion of what should be done to prepare. The Key obligations, Impacts on business relationships and Timing of implementation
• Look and full understand the risks of doing nothing.

Peter Wilson, Partner, Peter Wilson LLP

17:00 - 19:00 Networking Drinks Party!

19:00 Onward - The WhichBingo Awards Ceremony at the MillBank tower - Go here for more information

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Day 2 May 16th

9:00 REGISTRATION, EXHIBITION & WELCOME COFFEE BREAK

10:00 - Chairman Opening remarks

Phil Fraser, Owner, WhichBingo

10:10 Is affiliate marketing dead?

Affiliate traffic appears to be in decline as search engines put emphasis on brands, but what does this mean for online bingo marketing through affiliate sites, is affiliate marketing dead?

• Understand the trends in affiliate traffic levels and how this affects your marketing strategy
• Learn from top case studies on how affiliate marketing can still work
• Understand the impact of affiliate moving to PPC advertising on your marketing ROI

Moderator: Aideen Shortt, Consultant

Panellists: Scott Logan,Director, BingoPort
Luke Cotton,Affiliate Manager, Paddy Power
Emma Loveday, Marketing Manager, News UK
Simon Jones, Commercial Director, Focus Online Management

10:50 Player experience differentiation

Take tips from the top bingo games on the market on how to boost acquisition and retention by making your bingo game stand out through evolving your player’s in game experience

• Expert insight to innovate your bingo game to ensure it stands out and engages new users
• Understand how you can boost brand loyalty by adapting your game design
• Hear the latest tactics in player experience that will increase player engagement

Moderator: Phil Fraser, Owner, Whichbingo

Panellists:Darren Sims,CEO, Luckypants Bingo
Montse Puig, COO, Akamon
Simon Collins, Founder, Gaming Realms

11:20 EXHIBITION & NETWORKING COFFEE BREAK

11:50 Unlocking conversions across screens

Learn from world’s number 1 search engine Google on the best ways to market your bingo game through multiple channels

• Learn from the most successful advertising campaigns and why they performed
• Insider tips on how to make your mobile product stand out in a crowded market

Yvonne Cheung, Google

12:20 The Retention Lab: Scientific Customer Marketing

In the Big Data era, with businesses accumulating massive amounts of data, it is more important than ever to extract knowledge from this data for strategic advantage.

• Learn winning strategies for data-driven retention marketing from iGaming operators
• Understand how to use data, customer behavioral attributes and incentives based on individual customer desires to retain more players
• View marketing as a scientific experiment to understand the impact of your campaigns and optimize you retention efforts and customer life time value.

Alon Tvina, Head of Business Development, Optimove

12:50 EXHIBITION & NETWORKING LUNCH

14:00 Business Driven Gamedesign in Bingo

Social casino games are one of the fastest growing markets globally. This market evolves so fast that changes, new trends and products can be found on a daily basis.

• Understand what we can learnt from our old products
• Learn the best approaches in design your new Bingo prodcut
• Hear an experts thoughts on how to translate social casino success to your bingo brand

Paweł Weder, CPO, Ganymede

14:30 The new rules of SEO and how to win big!

• Who's winning and losing at Googles SEO game
• What has changed in the way that sites are ranked in and how does it affect you?
• Proven long term tactics you can SAFELY employ to boost your websites visibility and gain more players

Andrew Cooper, Managing Director, Inside Online Marketing

15:00 International bingo opportunities

Get an update on emerging markets internationally, examine growth and work out where you could get ahead of the competition internationally

• Get an expert’s insight into which countries will embrace online bingo next (e.g. Brazil, Argentina, Mexico, India)
• Understand why US states Nevada, New Jersey, Delaware avoided online bingo so far
• Learn how charitable bingo operators around the world move online

Joe Saumarez Smith, Chairman, Bede Gaming

15:30- 16:00 - GOODBYE COFFEE BREAK / END OF CONFERENCE

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